Social media has matured considerably over the past few years. However, it still has many inherent oddities and contradictions.
Here are 3 surprising (and confounding) things about social media:
- A not so small chunk of the social media all stars I have met are socially inept humans. Yes, some are great people, but this prevalent pattern has always struck me as ironic.
- Years on, we still have yet to discern solid metrics that connect social media activities to the bottom line with real rigor. This may be because social media for business is best employed in non-sales ways (like for customer service or as a way to generate earned media).
- People once said social media would “kill” email. Wow! This now looks like pure gobbledygook. As a business owner, I can say that email is a far more useful sales channel than social. This may be because you can come at opt-in email subscribers with a harder sales pitch than you can a Facebook fan. The medium is different.
That’s it for me. Have a great weekend