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How nice for me, that I get to guest post on one of my fave PR blogs.

Arik Hanson, a digital savvy Communicator on the fader, lives in Minny where it can be colder than my town (that IS sayin’ something).

If you are in Comms and don’t read his blog, you need to start. He drops a lot of knowledge regularly and accessibly. More than that, Arik’s an all-round nice dude.

My guest post is about group blogging (it’s a real life case study). Hope you enjoy.

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