This video is just straight up cool.
There is no reason a food company, resto or other could not stage something moderately similar for a very cool PR stunt.
The combination of the high end meal with accoutrements, and the subway is a highly unusual pairing. (“Unrealness” is a key element of content going viral.)
The fact that a Razor, a Shiny Knife was able to pull this off, indicates an immense attention to detail, the critical success factor in guerrilla marketing.
Really, really impressive and inspiring.
[youtube]2BDZFPpLMRU[/youtube]
Good spot, Jackson. I posted your post on our Facebook page for our peeps to see. Thanks!