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This video is just straight up cool.

There is no reason a food company, resto or other could not stage something moderately similar for a very cool PR stunt.

The combination of the high end meal with accoutrements, and the subway is a highly unusual pairing. (“Unrealness” is a key element of content going viral.)

The fact that a Razor, a Shiny Knife was able to pull this off, indicates an immense attention to detail, the critical success factor in guerrilla marketing.

Really, really impressive and inspiring.


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