AI Engines Are
Deciding Who Gets
Seen

Before most agencies were talking about AI Search and Generative Engine Optimization (GEO), we were building programs, publishing frameworks, and tracking real outcomes.

We created our own GEO Guide: A Holistic Blueprint, a practical framework for brands that want to earn credibility in AI search.

We ran our own GEO program internally and went from zero visibility to ranking alongside some of the world’s largest agencies across hundreds of tracked prompts, generating directly attributable inbound leads and new business opportunities.

We have helped clients improve presence across ChatGPT, Google AI Overviews, and Perplexity by combining earned media, stronger site structure, better content architecture, and tighter narrative control.

Our founder, Jackson Wightman, has also been featured on podcasts and industry platforms discussing how AI is reshaping PR, discovery, and brand authority.

Want to see our thinking in action? Browse our AI Search & GEO insights hub.

Many agencies treat GEO like SEO with a new label.

It is not.

AI systems do not simply rank pages. They synthesize answers from patterns across websites, media coverage, reviews, forums, marketplaces, video platforms, and countless third-party sources.

That means visibility now depends on more than keywords.

It depends on whether AI systems trust your company, understand your category, repeat your differentiators, and explain your brand the right way.

Most GEO efforts fail because they focus on shallow hacks instead of the real drivers of visibility.

Every company starts from a different place.

Some have strong products but weak visibility. Some are being mentioned by AI systems but described poorly. Others have excellent awareness in traditional channels but little presence in ChatGPT, Perplexity, or Google AI results.

Our role is to identify where opportunity and friction exist, then help strengthen the signals AI systems use to understand and recommend your company.

The work usually centres around six core areas:

1. Visibility: Benchmark how your company appears across relevant AI platforms, identify which competitors are gaining ground, and prioritize the prompts that matter most to your category.
2. Clarity: Strengthen website and content foundations so both people and AI systems can better understand what your company does, who it serves, and why it matters.
3. Authority: Build the third-party trust signals AI systems often rely on through earned media, expert commentary, thought leadership, podcasts, and credible external mentions.
4. Opportunity Capture: Identify the real questions buyers ask AI tools and create useful content that deserves to surface when those moments happen.
5. Positioning: Improve how your brand is described so AI systems reinforce the narrative you want to own, rather than outdated or inaccurate perceptions.
6. Adaptation: Monitor changes in AI search visibility, competitor movement, and platform behaviour so progress compounds over time.

To discuss what this could look like for your company, book a call with our team.

For our GEO clients, we track brand-level and product-level KPIs across relevant AI platforms to understand where visibility is growing, where competitors are gaining ground, and where commercial opportunity exists.

Key metrics often include:

• Share of Answer: How often your brand appears in important AI-generated responses versus competitors across an agreed set of prompts. This helps show whether your company is becoming more visible in the moments that matter.
• Brand Citation Rate: How often AI engines cite your website, content, newsroom, or other owned assets when generating responses. This indicates whether your brand is being used as a trusted source.
• Prompt Coverage: The percentage of tracked prompts where your brand appears at all. This helps identify gaps where competitors are visible and you are absent.
• Competitive Benchmarking: A side-by-side view of how your visibility compares with priority competitors across prompts, platforms, and time periods.
• Share of Shelf: For product-focused brands, how often your products appear versus competitors in high-value shopping, comparison, and recommendation prompts.
• Product Ranking: Where specific SKUs rank when AI systems recommend products. Appearing is valuable, but position often influences clicks, trust, and purchase consideration.
• Retailer Capture: Where AI systems send users to purchase, such as your direct-to-consumer website versus third-party retailers like Amazon, Walmart, or Best Buy.
• Platform Performance: How your visibility differs across ChatGPT, Google AI Overviews, Perplexity, Gemini, and other platforms. Each engine behaves differently, so performance should be assessed individually.
• Trend Movement Over Time: Whether your presence, citations, rankings, and competitive position are improving month over month or declining.
• Commercial Signals: Where possible, we also connect GEO gains to downstream traffic, leads, revenue opportunities, and other meaningful business outcomes.

Good GEO reporting should make one thing clear: whether your brand is becoming easier to discover, easier to trust, and easier to choose.

We primarily work with consumer tech companies that have something real to sell and are serious about being found.

That includes hardware brands, consumer electronics companies, smart home products, wearables, gaming accessories, audio brands, mobility products, ecommerce-first tech brands, and international consumer tech companies entering North America.

We also work with select technology companies beyond consumer tech, including SaaS companies, AI startups, marketplaces, B2B software firms, cybersecurity brands, fintech companies, and other high-growth technology businesses where visibility and credibility matter.

Our best clients understand that credibility compounds and early movers often gain advantages.

We are especially valuable to:

• Challenger brands competing against larger incumbents
• Companies launching new categories
• Firms entering new markets
• Businesses with weak AI visibility despite strong products
• Leadership teams that want measurable modern PR and GEO support

Our AI Search (GEO) engagements typically range from $5,000 to $20,000 USD per month, depending on scope, market competition, and level of support required.

If you are pre-product, pre-market, or looking for instant results without meaningful investment, we are likely not the right fit.

We do not hand accounts to interns. We do not sell mystery retainers. We do not hide behind vanity metrics.

You will work with senior people who know this space.