Blog | Public Relations for Technology Companies

Jan 12

Why your brand has strong SEO but barely shows up in ChatGPT

By Proper Propaganda AI & Search (GEO) No Comments

Many CMOs are seeing a growing disconnect between traditional search performance and real-world brand visibility. Their websites rank well for priority keywords. Organic traffic has not collapsed. Content output remains steady. Yet when prospects, analysts, or buyers ask ChatGPT, Perplexity, or Gemini to explain the category or recommend vendors, the…

Jan 09

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Swimming through marketing bullshit at CES

By Jackson Wightman CES No Comments

I’m back from CES. Thankfully, still not dead. The show drove home a few reminders about things I am hoping we see less of this year: “AI-powered” everything. From freaky dolls to sex toys do we really need AI in all the things? I guess so, but perhaps we can…

Jan 09

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What Tech Leaders Should Look for in a PR Agency Built for AI Search

By Proper Propaganda AI & Search (GEO), PR Strategy No Comments

Tech brands want to show up in AI search tools like ChatGPT, Perplexity, and Google Overviews because that is where the next wave of discovery is happening. If your brand is not visible in those places you are invisible to the future of search. But most PR agencies are still…

Jan 06

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Generative Engine Optimization Is Changing PR. Here’s How to Choose the Right Firm.

By Proper Propaganda AI & Search (GEO), PR Strategy No Comments

A Clear-Eyed Guide to Evaluating GEO Claims in an AI-Driven Media Landscape Generative engine optimization has officially entered the PR conversation. Brands now want to know how they show up in ChatGPT, Perplexity, Google AI Overviews, and whatever comes next. That shift is overdue. The harder question is not whether…

Jan 06

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The Rise of AI-Driven Media Targeting in Tech PR

By Proper Propaganda AI & Search (GEO), PR Strategy No Comments

If you are launching a technology product today, media targeting cannot be based on instinct alone. The press landscape is fragmented, competitive, and algorithmically influenced. Reporters specialize deeply. Audiences are distributed across platforms. Search engines and AI systems now shape discovery as much as editors do. So the question is…

Jan 02

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CES Awards: What Actually Matters and Who Hands Them Out

By Proper Propaganda CES No Comments

CES has never been short on noise. Every year, thousands of products compete for attention, most of them indistinguishable by day two. That was survivable when PR was about moments. In 2026, it is a liability. If PR now shapes memory, then CES awards are not decoration. They are memory…

Jan 02

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From Attention to Memory: The Central Theme of Tech PR in 2026

By Jackson Wightman AI & Search (GEO), PR Strategy No Comments

I’m not much for year-end reminiscing, and I’m usually pretty bad at predicting the future. But as I get ready for another CES, I feel unusually confident about one thing. 2026 is going to lock in a real shift in PR. We’re moving out of the attention era and into…

Jan 02

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Narrative Consistency Score: The Most Important PR Metric for 2026

By Jackson Wightman PR Strategy No Comments

Noise for the sake of noise has always been stupid. Now, in the era of LLMs as the primary gateway to the internet, it is flat-out dangerous. We see a lot of consumer tech companies “doing good PR” and getting coverage. It appears as though everything is fine, yet, when…

Jan 02

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The Brand Narrative Stack (aka RAG Bot Candy)

By Jackson Wightman AI & Search (GEO) No Comments

Attention and volume are dying Gods. Narrative consistency is the usurper that’s likely to inherit and restore their broken down palaces. As we know, AI search engines are basically pattern-matching monkeys working at a ridiculous scale. They draw from what already exists. This is why top consumer tech companies are…

Dec 19

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The CES Resource Library

By Proper Propaganda CES, PR Strategy No Comments

We’ve been writing a lot about CES of late (sorry for no doubt annoying a bunch of you with our incessant bombardment). Given the nature of the show, we thought it might be good to do a kind of library / resource type post with relevant links to content that…