Resources and bromides from the front lines of modern PR (Image via ChatGPT) Fragmented thoughts. Morsels of half-baked advice. No connection of dots. That’s what’s going on as we try to arrive at best practices for Generative Engine Optimization (GEO) Against this backdrop, we at Proper Propaganda thought, why not…
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Proven PR and brand visibility strategies to cut through the noise at the world’s biggest tech show. Every January, CES turns Las Vegas into the world’s most crowded stage for consumer technology. With thousands of exhibitors and endless product launches, visibility alone doesn’t guarantee success. The challenge is to be…
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(Image via ChatGPT) A once-powerful driver of PR programs is looking frail Volume was a formidable king. For decades, it guided PR programs. Get more hits, higher impressions, score coverage in places with big audience reach. Shit so simple and obtuse that our obsession with it already kinda looks stupid.…
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The go-to PR firms that turn Black Friday buzz into real sales for international tech brands. Every November, the same brands crowd into inboxes and newsfeeds hoping for placement in “Best Black Friday Deals” lists. But the agencies that consistently win those slots know how to combine media access, affiliate…
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Leading agencies helping international tech brands build traction, credibility, and media visibility in the United States. Crossing into the U.S. market is notoriously difficult for international tech firms. Regulatory hurdles, cultural nuance, and a hyper-competitive media landscape make a strong PR partner essential. These are the firms that have built…
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Keith Richards and the press release have a lot in common. Despite unimaginable levels of abuse, neither dies. While, by most estimates, Keith is on his 124th life, press releases have had at least 3 distinct lives: Print era: They were for journalists. Get ink or go home. SEO epoch:…
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How the right PR partner turns international potential into U.S. market momentum Entering the U.S. market isn’t just a geography play for international consumer tech brands, it’s a credibility play. The U.S. media ecosystem, consumer expectations, retail channels and investor landscape all set a unique bar. A brand that succeeds…
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(Image via ChatGPT) You don’t use a hammer for brain surgery. Nor a bazooka to kill a mouse. But if you work in PR long enough, someone will try to measure your performance by article count (i.e. “We want X articles per month”) It’s obtuse, reductive and prioritizes output over…
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Steps for building awareness and credibility through media coverage of your tech launch Launching a consumer tech product isn’t just about the hardware or software. It’s about how your brand is perceived in the market. Public relations (PR) is one of the most effective ways to build awareness and credibility…
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(Image via ChatGPT) You’ve got a good grasp on how PR and AI intersect, sold your CEO on the value of a PR mandate aimed at optimizing your brand’s presence on generative engines, and are now ready for the nitty gritty. It’s time to build a media list for the…
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