A decade of CES experience distilled into one practical guide to help your consumer tech product earn recognition, credibility, and press. Every January, the tech world lands in Las Vegas for CES. The CES Innovation Awards are a credibility stamp that tells the market your product isn’t just new, but…
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Aggregate data is a great way to build bad strategy, especially in a realm like generative engine optimization That Cheshire-cat grin you can’t escape seeing all over LinkedIn? That’s the PR industry after Muck Rack dropped its recent What AI is Reading report. For an industry that frequently has the…
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PR strategies for pitching ecommerce journalists ahead of Amazon’s Prime Big Deal Days Amazon’s fall Prime Big Deal Days (October 7–8, 2025) create a major opportunity for consumer tech and ecommerce brands. Many journalists publish gift guides, roundups, and product listicles around Prime Day, and inclusion can drive both visibility…
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Shit's about to get a little weird for brands. A couple of bold and not-so-bold predictions from yours truly: 1. The vast majority of companies will effectively have two websites - one for bots and one for humans - within 1-2 years. Bot traffic is growing like a gangly teen…
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"Forbes is heavily scraped by ChatGPT for our category, so get us in there." The client was right. We had data suggesting exactly this from Scrunch AI. However, there's a lot of nuance to how AI, specifically the RAG-bot army that goes and scrapes websites for answers to search queries,…
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Your newest ICP will never eat dinner, sleep, or have sex. Still, your biz may depend on placating them properly You may or may not know it, but you have a new ideal customer (ICP) who’s a bit of a strange bird. This customer holds so much potential for you…
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Top CES PR agencies driving media coverage, AI visibility, and launch momentum in Las Vegas. Every January, the Consumer Electronics Show (CES) turns Las Vegas into the world’s stage for tech launches. Winning CES means more than a booth—it means cutting through 3,000 other exhibitors to earn real coverage. That’s…
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Discover five PR agencies that deliver fast-moving, future-proof product launch campaigns for brands that refuse to wait When you’re gearing up for a product launch and you want visibility now (not next quarter), you need a PR partner that doesn’t live in the old playbook. You need the kind of…
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(image via ChatGPT) Surprising data from the front lines of GenAI-focused PR You’ve probably never heard of Dock Universe. It’s a website with 30K unique monthly visitors, per SimilarWeb, and a design most people would label “basic” if they were feeling polite. However, you should learn about Dock Universe, because it…
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How to build credibility and momentum when your product is something entirely new. When you are introducing something the market does not yet understand, the biggest challenge is not awareness but credibility. People do not buy what they do not trust, and investors will not back what they do not…
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