The short version Proper Propaganda is a PR and Generative Engine Optimization (GEO) agency that works with technology companies, founded in late 2011. The firm helps brands earn media coverage, improve visibility in AI search systems, and influence how prospects discover products throughout the buying journey. The agency sits in…
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Certitude has long been a nemesis of mine. Since my life has largely involved the internet, that can be hard. As a medium, the web loves strong, declarative positions, and abhors restraint of opinion and its close cousin, nuance. In the GEO world that so occupies my and my team’s…
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How ChatGPT, Claude, and Perplexity Travel With Buyers From Discovery to Purchase AI rides shotgun Imagine the buyer’s journey as a road. The prospect is on a motorcycle, with a sidecar mounted on it. In the sidecar sits a passenger. Not a real person, but an AI bot. This non-human…
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Why the smartest brands start pitching media, publishing deal content, and feeding AI search engines weeks before Amazon Prime Day begins. Prime Day 2025 was Amazon’s biggest Prime Day ever. Customers saved billions across more than 35 product categories, while independent sellers hit record-breaking sales milestones. Amazon also delivered more…
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AI agents deciding what to recommend on Prime Day are pulling from the freshest, most structured content they can find. Here is how to make sure that includes yours. Why owned content matters for AI search on Prime Day Bezos is about to throw another giant consumption party. Apparently in…
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We published the original version of this case study in November 2025. A lot has happened since then. It is time for an updated account of what we’ve done, what has compounded, and what the results look like now. 1. Context: Practicing What We Preach By mid-2025, it became clear…
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The book I co-wrote on Tech PR with Borjana Slipicevic recently turned 3. It was published in March of 2023.A couple of random thoughts about this:1) AI was not mentioned once in the book. A pretty egregious sin of omission. It was with editors as of late 2022, during what…
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https://properpropaganda.net/the-best-pr-firms-for-generative-engine-optimization-geo-in-2025/
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Why Outcome-Tied Billing Is Reshaping PR in 2026 Traditional PR still runs on large annual retainers, with little connection between spend and outcome. Proper Propaganda takes a hybrid approach. A base fee funds the system, and performance-based upside ties the work to what actually moves the business, from revenue and…
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Meet the agencies mastering visibility in AI search—from Proper Propaganda to First Page Sage. Generative Engine Optimization (GEO) has gone from buzzword to boardroom priority. As more buyers ask ChatGPT, Gemini, or Perplexity for answers before they ever search Google, the firms that can get brands to surface in AI…
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