PR AND DIGITAL MARKETING FOR AGENTS OF CHANGE
MONTREAL & VANCOUVER
Length matters. I say this partly because, in the last few days, I’ve come across several items on the amount of words needed to convey news. Two in particular spurred on some thoughts: This post, that touched on whether the 140 character world might eventually kill traditional news media. A…
Justin Kownacki, who tends to deliver the goods, had an interesting post about inspiration (and why it is bullshit) the other day. I disagreed with elements of what he wrote, but looking back we were pissing around over semantics. In effect, we were talking about different meanings of the same word….
I’m thrilled to share this guest post by Danny Starr, Vice President of East Coast Sales and Marketing at Roam Mobility. Danny is a digital marketing veteran. He was around when email marketing was the “new big thing” and has seen the landscape evolve as both a marketer and a…
I am about 50 pages into Michael Pollan’s book In Defense of Food with about 15o to go so this ain’t a book review. However, already, I’d recommend you read it even if you have limited interest in food production (if you don’t care about what you eat then you…
Do you remember “show and tell” in kindergarten and grade school? Members of the class would get up, showoff some object and tell the teacher and their peers about it. It is a great exercise and, for most of us, one of the first real experiences with formalized presentation. During…
I used to love really wordy authors. Salman Rushdie, Conrad Black type guys who have such ridiculous command of English that native speakers are often left wondering ‘what the fuck did that guy just say?’ Pedantry does impress in some circles. In others it is quickly labeled arrogant. The normative…
Free commuter daily Metro and Foursquare have teamed up on what is perhaps the most interesting marriage to date involving the shiniest new object in the social media world. The nitty gritty as reported by my pal Kristin Laird of Marketing Mag (note -I am quoting her directly here): People…
A small part of this post by Chris Brogan caught my eye and got me thinking. Here is what Brogan said that jumped out at me: Last night, Kat and I were at Ruby Foos in Manhattan for dinner after a movie. The server, Jenna, was pretty good at her…
Brian Solis has a great post today on how businesses are using social media tools. Brian highlights a report by econsultancy.com. The report says that micro- blogging (i.e. Twitter) is now the most widely adopted social media tactic, used by 78% of company respondents. This I find surprising. There’s waaaay more…
I just saw this from Mitch Joel re the NYTimes.com situation. The company has announced plans to turn the NYTimes.com website into a “metered” model in 2011. Yup, you may pay for news content if you really like the Times. Said the NYT release: The new approach, referred to as the metered…
