Shit's about to get a little weird for brands. A couple of bold and not-so-bold predictions from yours truly: 1. The vast majority of companies will effectively have two websites - one for bots and one for humans - within 1-2 years. Bot traffic is growing like a gangly teen…
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"Forbes is heavily scraped by ChatGPT for our category, so get us in there." The client was right. We had data suggesting exactly this from Scrunch AI. However, there's a lot of nuance to how AI, specifically the RAG-bot army that goes and scrapes websites for answers to search queries,…
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Your newest ICP will never eat dinner, sleep, or have sex. Still, your biz may depend on placating them properly You may or may not know it, but you have a new ideal customer (ICP) who’s a bit of a strange bird. This customer holds so much potential for you…
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(image via ChatGPT) Surprising data from the front lines of GenAI-focused PR You’ve probably never heard of Dock Universe. It’s a website with 30K unique monthly visitors, per SimilarWeb, and a design most people would label “basic” if they were feeling polite. However, you should learn about Dock Universe, because it…
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All the news that's fit to scrape I’ve written a lot about how AI is changing media strategy for consumer tech companies. Parts of what drives this change are intuitive, others less so. When someone asks ChatGPT about your industry or Perplexity about your competitors, the sources these platforms cite…
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Because we might be close to an extinction event In PR and marketing, we are experiencing something akin to the Cretaceous–Paleogene (K–Pg) extinction event that took out the dinosaurs. For years, the playbook was simple: optimize for Google, chase those blue links and (hopefully) watch the traffic roll in. Then…
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