AI & Search (GEO) | Public Relations for Technology Companies

Feb 02

How Edward Bernays Might Attack a Foe in the LLM Era

By Jackson Wightman AI & Search (GEO), Industry Commentary, PR Strategy No Comments

I just finished the Edward Bernays episode of the Founders podcast. If you don’t know Founders, go check it out, and thank me later. Bernays, who is often cited alongside Ivy Lee as the Founder of the PR profession, was a complicated person. He did some ethically questionable things and…

Jan 29

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Why Brand Matters More in the US Than in Most Markets

By Proper Propaganda AI & Search (GEO), Industry Commentary, PR Strategy No Comments

In the US, buying decisions are shaped less by price and specs and more by brand, trust, and familiarity. This is a structural feature of how the US-consumer market works, and it is why market entry here punishes brands that underinvest in PR and brand building. Recognition Dramatically Increases Purchase…

Jan 29

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PR Is Not “Soft”: The Quantified Impact of Top-of-Funnel Investment on Sales Performance

By Proper Propaganda AI & Search (GEO), PR Strategy No Comments

Contrary to the belief of some performance marketing gurus, PR is not an indulgence. Extensive data, show that it is a demand-creation system that measurably improves conversion efficiency, lowers acquisition costs, and increases revenue durability. Brands that underfund PR do not just lose awareness. They pay more for every sale…

Jan 28

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Measuring Narrative Drift Index (NDI): A Practical GEO Framework / Part Two

By Jackson Wightman AI & Search (GEO), Industry Commentary, PR Strategy No Comments

Part 2 of a two-part series. Part 1 can be found here Editor’s note:This is part two of a two-part series on narrative drift. Part one established why narrative drift is a GEO-presence problem and how it forms. Now we are into quant-ville This piece focuses on how to detect…

Jan 27

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Narrative Drift: A GEO-Presence Problem / Part One

By Jackson Wightman AI & Search (GEO), PR Strategy No Comments

This piece is Part 1 of a two-part series on narrative drift and the problem of AI-mediated brand meaning. It is possible both parts of the series are complete shit. I can't quite decide, but I am certain the bigger problem I'm addressing is real. Part one explains what narrative…

Jan 15

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