If you’re a startup or small business that’s decided to go the DIY route with your PR, you need to understand the realities of today’s media universe. While there’s some truth in oft-heard platitudes like “The media world is undergoing massive change,” there’s a bit more to it. Here are…
Today, I launched MakePR. It’s an online, DIY PR course with a simple mission: teach small business owners and employees how to generate earned media coverage without the help of (often expensive) PR pros. The course stems from a basic realization that good PR help is not cheap and, due…
After Monday night’s game ending touchdown debacle, a weekend of chippy play and inconsistent officiating, the NFL’s replacement referees are under a serious microscope. Why? For one, the NFL’s success and its ability to overcome challenges to its reputation, are rooted in the quality of its product. Last week and…
As a small business owner, you already know that your operation can reap big benefits from earned editorial media coverage. The trouble is, PR pros aren’t cheap. I know, I own a PR agency.The good news is you can do your own PR.If you choose go the DIY route there…
Companies love throwing press clips and media endorsements all over owned media properties. It’s smart. I haven’t seen street performers do this much. For that reason, and for your amusement, I thought I’d share these pics. BTW, this dude plays a MEAN slide guitar. He was doing a beautiful rendition…
The NFL season is upon us. Like many, I could not be happier. From a PR standpoint, the league succeeds in spite of its players. The NFL’s labour force often makes headlines due to trouble with the law. It’s not just mid grade player/coke dealers like Sam Hurd, or stripper…
The webcam biz will soon be the only financially viable part of the porn industry. In the future, porno flicks as we know them will still get made but they’ll be loss leaders for the profitable segment of the industry, according to Michael Stabile, author of the above piece. At…
Gary Grice, aka the GZA or The Genius, turns 46 today. Though, unlike The Genie, we don’t swing Liquid Swords, Communications is a game steeped in wordplay. GZA is one of the best at it. A master of metaphor with a unique ability to paint visual pictures with spoken words….
I was reluctant to write this. I didn’t want to contribute to the noise about Ryan Holiday and his much discussed book, Trust Me I’m Lying (if you haven’t heard of it, here’s a review and some other coverage). However, after watching a Google Hangout that featured Holiday, Peter Shankman…