Content is where so much begins these days. The tough part is, as communicators, we’ve been thrown headlong into planning, creating and disseminating it for our employers, clients and other stakeholders. Let’s face it, our record as content marketers is mixed at best. It’s understandable. Though it doesn’t always feel…
I’m speaking at a teleconference for the Run, Walk, Ride Council on Thursday. I’ll be chatting about how to get media to cover charity runs, walks and/or rides. Challenges abound with ‘thon PR. There are a lot of events, all for good causes and (at least in Narnia, where I…
Sara Macintyre, Communications Director for BC Premier Christy Clark, is now more famous than her boss in large tracts of Canada. Macintyre’s heated exchange with the BC provincial press (if you haven’t seen it, click here for the clip) has led most major outlets in BC to run stories excoriating…
You might already have mad skills. But in our ever changing game one can always improve, right? In the interest of continuous improvement, here are 7 things you can do right now to become a better PR pro: Read some Charles Bukowski. Rather than wasting more time with yet another…
The buzz around Pinterest is something to behold. We’ve all heard about the power of the site for retailers, women’s magazines, and why, demographically, it’s a marketer’s dream. What is less said, and why I think the Pinterest people are really onto something, is the power of expression it conveys…
Pictures are all the rage these days. It makes perfect sense. On the internet, we have very short attention spans. Moreover, as a species, we seem hardwired to love pretty things. Are we really that surprised by the rise of Pinterest, Instagram, etc? In PR, we’ve always stressed the written…
The social media world is pretty convinced there’s nothing quite like Pinterest. I’ve only recently started messing around with the site, so I can’t say for sure. It has, however, occurred to me that Pinterest has a lot in common with bacon. Here are 5 similarities: Seeing leads to action….
Our industry is chock full of platitudes. The problem is, behind the easy drinkin’ rhetoric, there’s more to the story. Here are 6 common platitudes and what people tend NOT to tell you about them: Platitude: “Spin sucks,” or “Spin is bad and ultimately hurtful” What “they” don’t tell you:…
I just finished Anthony Bourdain’s, Kitchen Confidential. Amazing book. Definitely think you should read it. Bourdain’s existence offers some interesting lessons for PR pros. Here are 3: Test out the new (and sometimes freaky). The bad boy of food culture is always trying out freaky food. From eyes, to guts…
The phrase “A picture is worth a thousand words” comes to mind. Except in this case, the picture has words. In any event, damn funny. Have a great day!