I’m on Twitter less and less these days. Maybe it’s my new business and the time commitment involved. Maybe not. Twitter is a bunch of good things: a great media relations tool, a platform for fomenting dissent and overthrowing odious regimes, a place for wily charities to raise cash, and…
A few weeks ago, my friend Danny Starr, who hosts IABC Ottawa’s podcast The Voice, invited me to join him to talk about peer to peer marketing. Have a listen here. Thanks again, Dan!
I wrote a short blurb for PR Daily about the recent Canadian Council of Public Relations Firms survey on the factors influencing buying decisions (the press release from CCPRF is here in case you want to have a closer look). The study’s interesting message is that traditional media matter more…
Sam Cooke had a voice like silk. He would have been 81 yesterday. Mad props to a legend and a REAL influencer who left far too young. [youtube]RAQE-tHjPAc[/youtube]
Ever read The Doubter’s Companion by John Ralston Saul? If not, give it a whirl. I am not JRS, and cannot write near as eloquently as he. However, I work and play with social media, and sometimes I’m moderately jaded about the whole thing. Maybe you are too? If so,…
In the era of blogger relations, PR firms have begun specializing in particular verticals. The logic – sound in my view – is that because building relationships with bloggers is a LONG process it is best to focus on a limited set of industries, build strong relations with media in…
Writers like being read. Here’s the thing: usually the posts I enjoy writing the most get read the least. It’s almost uncanny. Don’t get me wrong, I know enough about the internet, and the kinds of content we like to consume on it to understand why stuff like this or…
Last month’s post on 44 things the media wish PR pros knew seemed to strike a chord with readers. One astutely underlined the need to flip the script and let bloggers and jounos know the other side. Here, then, are 12 things I wish the media knew: That PR is…
Mythology is pretty cool. Some folks think social media is too. Wherever you stand, it can be fun to ponder how various mythical creatures might have used social media (had they been able to). Here are some thoughts on how 4 might have leveraged various social sites: 1. The Minotaur…
The media want to cover your organization and its goings-on. Problem is, they have limited resources and need YOUR help putting together compelling stories. So, in order for everyone to succeed, you need to know a few things. Here are 44 things the media wish you knew: Not everything your…