Check out this stunt by a UK-based outdoor clothing company called Finisterre.
What I like:
It could not have cost that much, is fun and clearly noteworthy.
The tag line at the end of the video is perfect.
Of course, the proof is in the view-based pudding. Over 275 000 humans have now watched this sheep make like Kelly Slater. Not too shabby. (Note – the reason the view total is different on the video embedded here, is because this site is not enabled to post flash video) .[youtube]lUlC79KBfmA[/youtube]