I am busy this week. So less posting and more focus on highlighting the dope work of others.
Yes, I am a bit late on this particular item. But it’s a great initiative from one of the darlings of social media, Starbucks. Who knew they were so good at guerilla marketing?
There’s lots to laud here (e.g. – great location, video production, and creative output) but the best part is that this is totally congruent with the business objective of positioning Starbucks as a company that cares about the environment.
Nearly 40 000 views in a month, and plenty of coverage/WOM I am sure.[youtube]5xJX2ZgdlyM[/youtube]