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Raphael turns 527 today.

His name lives on because of the quality and QUANTITY of his work.

He produced so much art because he fundamentally understood the needs and wants of his number one client – the Catholic Church. As a result, that constituency kept coming back for more.

Good PR people have a deep comprehension of the needs and wants of the journalists/bloggers they work with. It’s what makes these pros successful and it’s something they share with the Italian master.

Today, on Raphael’s birthday, take pause to consider whether you have asked the key players in your space (old and new media alike) how well you are servicing their needs and wants.

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