Despite narratives about polarization, Americans generally share similar trust in tech media, regardless of politics For decades, we’ve heard about how America is divided. It’s breathlessly reported by the media, and this narrative has accelerated to warp speed since Donald Trump first won the White House Of course, this is…
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Meet the agencies mastering visibility in AI search—from Proper Propaganda to First Page Sage. Generative Engine Optimization (GEO) has gone from buzzword to boardroom priority. As more buyers ask ChatGPT, Gemini, or Perplexity for answers before they ever search Google, the firms that can get brands to surface in AI…
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A step-by-step PR playbook to attract, brief, and convert CES media into lasting coverage. Each January, the global tech press converges on CES in Las Vegas. For exhibitors, managing media at your booth isn’t optional — it’s essential if you want meaningful coverage. As a consumer-tech PR agency, we’ve distilled…
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Why you won’t get a real PR proposal until you’ve got goals, budget, and decision-makers in place. Do you really want that proposal? Lately, a lot of folks have been asking me for PR proposals, but they do not have the basics in place. Meaning it is a waste of…
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How the right PR partner translates not just language, but culture, media, and commerce ecosystems. For Chinese consumer tech brands looking to grow in the U.S., choosing the right PR agency is often the first serious investment in credibility. The best agencies don’t just translate language — they translate culture,…
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Resources and bromides from the front lines of modern PR (Image via ChatGPT) Fragmented thoughts. Morsels of half-baked advice. No connection of dots. That’s what’s going on as we try to arrive at best practices for Generative Engine Optimization (GEO) Against this backdrop, we at Proper Propaganda thought, why not…
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Proven PR and brand visibility strategies to cut through the noise at the world’s biggest tech show. Every January, CES turns Las Vegas into the world’s most crowded stage for consumer technology. With thousands of exhibitors and endless product launches, visibility alone doesn’t guarantee success. The challenge is to be…
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Leading agencies helping international tech brands build traction, credibility, and media visibility in the United States. Crossing into the U.S. market is notoriously difficult for international tech firms. Regulatory hurdles, cultural nuance, and a hyper-competitive media landscape make a strong PR partner essential. These are the firms that have built…
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Steps for building awareness and credibility through media coverage of your tech launch Launching a consumer tech product isn’t just about the hardware or software. It’s about how your brand is perceived in the market. Public relations (PR) is one of the most effective ways to build awareness and credibility…
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A decade of CES experience distilled into one practical guide to help your consumer tech product earn recognition, credibility, and press. Every January, the tech world lands in Las Vegas for CES. The CES Innovation Awards are a credibility stamp that tells the market your product isn’t just new, but…
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