ces 2027 | Public Relations for Technology Companies

Jan 09

Swimming through marketing bullshit at CES 2027

By Jackson Wightman CES

I’m back from CES. Thankfully, still not dead. The show drove home a few reminders about things I am hoping we see less of this year: “AI-powered” everything. From freaky dolls to sex toys do we really need AI in all the things? I guess so, but perhaps we can…

Dec 19

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The 2026 CES Resource Library

By Proper Propaganda CES, PR Strategy

We’ve been writing a lot about CES of late (sorry for no doubt annoying a bunch of you with our incessant bombardment). Given the nature of the show, we thought it might be good to do a kind of library / resource type post with relevant links to content that…

Dec 15

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How to Navigate CES 2026 Media Showcases: A Complete Guide to Handling Media at Pepcom, ShowStoppers, and CES Unveiled 2027

By Jackson Wightman CES, PR Strategy

CES is almost here. Yikes. I say that every year, because it’s a big one for the team at Proper. We’ve got more clients than ever attending the major media showcases this year, so they’ve been top of mind. Events like CES Unveiled, Pepcom, and ShowStoppers offer a chance to…

Dec 15

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How to get the most out of your 2026 CES media coverage

By Jackson Wightman CES, PR Strategy

You got coverage in the media at CES. Now what? Every January, the team at Proper sees the same thing happen. Brands go to CES. They get solid press. A few good logos land on the website. Some social posts go out during show week. And then… nothing. Two weeks…

Dec 15

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How to Weaponize a 2026 CES Innovation Award for Growth

By Jackson Wightman CES, PR Strategy

If you won a CES Innovation Award, congrats! It’s a great proof point and useful marketing tool. Regardless of your company size and the readiness of your product, there are key considerations and common steps you can take after winning this prestigious award. We’ve compiled a plan and some KPIs…

Nov 27

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The 4 Pillars of a Successful CES 2027 PR Strategy

By Proper Propaganda CES, PR Strategy

A clear, practical framework for consumer tech brands preparing to win attention and authority at CES 2026. A strong CES 2026 PR Strategy gives your team clarity and structure long before you land in Las Vegas. The most effective approach relies on four pillars that turn CES from a hectic…

Sep 20

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How to Stand Out at CES 2027: 7 Tactics for Exhibitors

By Proper Propaganda PR Strategy

Proven PR and brand visibility strategies to cut through the noise at the world’s biggest tech show. Every January, CES turns Las Vegas into the world’s most crowded stage for consumer technology. With thousands of exhibitors and endless product launches, visibility alone doesn’t guarantee success. The challenge is to be…