Let's first get the fact that I work on this event out of the way. Regardless, I saw one of the coolest pieces of marketing collateral ever this past weekend (No, I had nothing to do with creating any of it. All credit to my colleagues in the Marketing department)…
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Peer to peer marketing is very hard. The organization has to basically "create conditions" for its best friends to do its work. Organizations, filled with humans who want to keep their jobs, don't relinquish control easily. Peer to peer requires exactly that. Because letting go is hard and because so…
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If you read this blog, you probably know I'm a Hip Hop fan. One of my favourite MC’s is Guru of the seminal group Gangstarr. They have a great song called “Mostly tha Voice.” Why am I telling you this? Because Guru was right, “voice” is key to storytelling. And storytelling is what…
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Over at FAIT ICI we've been running a group blog for close to a year now. It's a core piece of our content marketing. The experience has made me realize that group blogging holds mega-promise for non-profits. Some, like USA for UNHCR, have already caught on (their Blue Key blog is a…
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There is no law that says charities should be bad at PR and marketing. Many aren't, but those that are seem to be especially weak. As I count a number of charities as clients, and often get asked 'How come my charity gets no press?' by others in the sector,…
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Swiss watch maker Hublot recently had brand ambassador Usain Bolt compete against 10 kids in a charity event. The event raised 100,000 US Dollars for the foundation bearing Bolt's name. The Foundation focuses on education, health and development campaigns in Jamaica. Of course, the kids beat the fastest man on…
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Foursquare is still, for many mortals (me included), in the "How can we use this shiny object?" phase. Here is a REALLY cool example (it is from the company I work for, but I did not come up with it) of how charities can use this shiny object for walks/rides.…
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