A whole bunch goes wrong in PR. More than most practitioners would care to admit. It's because, as a process, PR is variable, uncertain, heavily dependent on human beings and their dumbass whims. As someone whose agency has dealt with its share of idiot clients, I want to tell the…
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June marks my sixth month as the owner of a Comms shop. I worked with clients for a few years before I officially launched Proper Propaganda in January, but had the safety net of a salaried job to fall back on. This business owner thing has been a ride. Here…
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In the era of blogger relations, PR firms have begun specializing in particular verticals. The logic - sound in my view - is that because building relationships with bloggers is a LONG process it is best to focus on a limited set of industries, build strong relations with media in…
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(Note - you can listen to this post here) I know you gotta measure stuff in business. That includes PR. We really suck at it though. We have no agreed upon standards, battle over crap like AVE's, measure weird stuff that has little to do with actual business goals and have…
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