The keyboard maker's moves were deft. And you can copy them easily. CES is chaos. Launches galore. Hundreds of briefings. More noise than attention. Most brands show up, shout for a few days, and disappear. In 2025, our client Keychron did just the opposite and rose above the noise. Not…
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How to choose the right CES media showcase to maximize press coverage and pre-show buzz As CES 2026 approaches, the question for every consumer tech brand is the same: how do you maximize media exposure among thousands of competing stories? Whether or not you’ve submitted a CES Innovation Awards application,…
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Proven PR and brand visibility strategies to cut through the noise at the world’s biggest tech show. Every January, CES turns Las Vegas into the world’s most crowded stage for consumer technology. With thousands of exhibitors and endless product launches, visibility alone doesn’t guarantee success. The challenge is to be…
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