Social media is very much of the here and now. It is the newest of the new. Still, certain figures from the past would have grasped, employed and benefited from these channels were they alive today. Here’s a list of folks from the past that I believe would have harnessed…
In an ongoing effort to provide content about real experience with social media, today we‘ve got a guest post by Joe Brown. Joe is the Principal and Founder of Slope Resources, LLC, which provides a range of human resources and organization management consulting services to nonprofit organizations of all types…
Since Lindsay is opening Fait ici (it’s an urban take on the general store) I’ve been thinking a lot about food. I’ve also been doing more of the cooking than usual, as she is going through the craziness and whirlwind that is startup entrepreneurship. It’s occurred to me that cooking…
People want simple answers about how to use social media to strengthen their business. Alas, as with many things in life, complexity reigns. This doesn’t mean firms shouldn’t seek knowledge from the successes and failures of others. Case studies are a great tool for acquiring these learnings. Some disagree with…
Rumor has it the Bunny is out. It should be raining chocolate eggs pretty soon. But, if you’re in PR, it ain’t just about eating delicious, calorie-laden goodness. Pros can learn a lot from the “Big Eared One.” Here’s a few of the things the Bunny can teach us: 1)…
Amber Naslund of Radian6 wrote a wonderful post last week on social media topics that need to go the glue factory. One she did not mention was more of a piece of advice: “Be remarkable.” It’s a real favourite of digital marketing/social media types these days. They throw this gem…
The “new tools” of marketing and PR are still “new” even though they’ve been in use for years now. Though best practices and rules of the game still appear far from certain, “new media” is now an established, entrenched industry, with all the hallmarks that come with this distinction. Books…
You’ve heard about idiot employees Facebooking themselves out of jobs. If you manage folks in a shop that allows access to socnets you’ve probably spent some time wondering whether your people are using Facebook to dick around at work or are leveraging it for meaningful connections (or some such nonsense)….