This video is just straight up cool. There is no reason a food company, resto or other could not stage something moderately similar for a very cool PR stunt. The combination of the high end meal with accoutrements, and the subway is a highly unusual pairing. ("Unrealness" is a key element of content going…
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Chuck Hughes - one of my fave Montreal chefs - recently defeated Bobby Flay in the Iron Chef series. If you come to Montreal and can get a reservation, go eat at his resto Garde Manger. Even if you don't get to my town, you can learn from Hughes' defeat of Bobby…
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FAIT ICI, the retail shop I co own with Lindsay (she is the real boss, I just sweep floors), is sponsoring a new blog project called Ici et Here. It is about the interplay between food, life and my city, Montreal. Here is a quick video clip explaining the project…
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NOTE - this post was originally published on Made Here, the FAIT ICI blog. My cousin Sam is a very intelligent lady. She's a real dope writer in both official languages and has this kind of casual erudition about her. She shared this with me today. It's from a guy…
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Call this a case study of sorts. A rough one, but a real life example no less... Last week, over at Made Here the FAIT ICI blog, we did a five part guest post series featuring a number of Montreal-based foodie bloggers. Hardly a groundbreaking initiative in terms of innovation, but one we're…
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