Flakians love social media. All of them claim expertise in it. In fact, you cannot really claim to be a Flakian without saying that social media is the greatest goddam thing since the Greeks put feta on salad or Halle Berry played a Bond girl. Flakians also claim that you…
Read More
All PR people admire Santa. Some want to be him. A lunatic fringe actually believe they ARE the Jolly Fat Man. Playing Santa is part of the profession and Flakians love nothing more than giving away stuff for coverage. All pros engage in this practice - a kind of twisted…
Read More
Sometimes wheedling and subterfuge win the day. It must be so today, because the GREAT folks at Ragan Communications (I know, a RESPECTABLE establishment) have just named me as a Contributor to PR Daily! I could not be happier about joining one of the most widely read…
Read More
Today marks the beginning of a new series at Proper Propaganda. It will discuss stuff PR people like and, so no one gets confused, will be called "Stuff PR people like." Astounding creativity, I know. This series is inspired by two things that are both more original and generally doper:…
Read More
You've come a long way baby! You're now an expert. A social media expert, in fact. I bet Mom is beaming with pride. Here are 11 things you might have been before you became a "social media expert": Living in a beat up, '85 Pontiac Fiero (It's great your parents…
Read More
This post is about spreading love and sharing potentially useful tips. I'm lucky. I've had the pleasure of working with some amazing reporters and bloggers in my career. So, in an effort to help journalists build lasting relationships with flaks, I want to single out a few people I admire…
Read More
There's a million and one blog posts from flaks and journos on how to pitch. Maybe they're worth your time. The "how to" guides of pitching sound the same most of the time though. People tell you that you're supposed to research the reporter, usually lead with an email, make…
Read More
Mr. X writes five to six times a week on dead wood parchment. Over 320 000 people read his paper on weekdays and over 415 000 on weekends. He has been writing for over 30 years and has won numerous awards for his outstanding reporting and commentary. They read X's…
Read More