I was reluctant to write this. I didn't want to contribute to the noise about Ryan Holiday and his much discussed book, Trust Me I'm Lying (if you haven't heard of it, here's a review and some other coverage). However, after watching a Google Hangout that featured Holiday, Peter Shankman…
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Content is where so much begins these days. The tough part is, as communicators, we've been thrown headlong into planning, creating and disseminating it for our employers, clients and other stakeholders. Let's face it, our record as content marketers is mixed at best. It's understandable. Though it doesn't always feel…
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Last month's post on 44 things the media wish PR pros knew seemed to strike a chord with readers. One astutely underlined the need to flip the script and let bloggers and jounos know the other side. Here, then, are 12 things I wish the media knew: That PR is…
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The media want to cover your organization and its goings-on. Problem is, they have limited resources and need YOUR help putting together compelling stories. So, in order for everyone to succeed, you need to know a few things. Here are 44 things the media wish you knew: Not everything your…
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In my capacity as co-owner of FAIT ICI, I am sometimes offered French language media opps. While I speak French well, it's not my first language. But because the business mustn't lose out on the exposure provided by media coverage, the second language thing cannot be a deterrent. What do you do, if…
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I, and others, have talked a lot about the differences between bloggers and journalists. A recent episode at my wife's store brought the wide chasm between the two camps to light. The shop's prepared food was reviewed by a journo from the local English language daily. Before I go any further, let me say…
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Dear Journalist, I get why you've setup a cottage industry to bash PR people. Still, annoying things emanate from this curmudgeonly faction. A case in point involves following up on pitches and releases. You know what I mean. You've seen the "educational" blog posts and "helpful" videos where fourth estaters…
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(Note: you can listen to this post here) I recently wrote about how a new device has rekindled my love of radio. I'm not listening to music stations, rather CBC news/politics, as well as other sports and arts programming. The audio only medium does these things well. Radio's beauty is…
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The tragedy of the commons is one of the most useful concepts for understanding the PR industry. It works well for other sectors, too (think politics, law, or agri-biz) but I'll focus on my own world for now. Last month's Burson-Marsteller/Facebook debacle is but one in a long list of…
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My last post was about what PR is not. I came up with a list of 21 things and others added great thoughts in the comments. Today we talk about what PR is. Since PR can be SO very many things, I'll inevitably miss the vast majority of them. Please…
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