Email campaigns are an essential part of the inbound marketing process. Email, despite what the social media ninjas say, is far from dead. It remains the primary means of nurturing leads. You need to get to it right. Here, then, are 6 email marketing tips: Create attention-grabbing subject lines Your…
Email marketing is thriving, even if open rates are sagging. If your emails are not being opened, the problem is not that email marketing is losing momentum – it simply means your program requires redressl. Here are 5 keys to improving your email open rates. 1. Subject lines Subject lines…
Blog content makes excellent social media fodder and is easily discoverable by search engines. This is why blogging plays a critical role in generating leads. What you don’t often hear from inbound marketers is that there’s more to it. Blogging can – and should – be part of the lead…