"We're on to something" is a dangerous phrase. It is fraught with risk because it necessarily entails trying out the unknown, and usually journeying into uncharted waters. For instance, when Grand Wizard Theodore and his boys from the Bronx started scratching over records they likely had a "we're on to…
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(Note - you can listen to this post here) We've all heard about how this is a "transformational" time for the PR industry. Profits are soaring, and technology has made the game of managing relations and influence critical for most firms. That said, as an industry, we're facing pressing questions…
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The tragedy of the commons is one of the most useful concepts for understanding the PR industry. It works well for other sectors, too (think politics, law, or agri-biz) but I'll focus on my own world for now. Last month's Burson-Marsteller/Facebook debacle is but one in a long list of…
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