This is me examining my 9 to 5 work. It's not a shill-fest. Nor does it represent the views of my firm or my clients. This is just me talking, got it? My hope is that this little dissection will help you with your guerrilla marketing initiatives. My group did…
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All the cool kids have viral videos these days. "Golly-gosh-oh-gee where can I get me one of those cheap and awesome viral videos?" says your CEO. "I got this," you say, brimming with confidence. Alas, your video receives 50 Youtube views in two months, throwing your CEO into a rage…
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PR stunts come in all shapes and sizes. Goals pertaining to outcomes vary too, but everyone wants one thing: media coverage. This blog has discussed key success factors for designing and staging a successful stunt. Today's post takes things a step further and touches on important tactical questions you must…
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As an employer, I LOVE internships. But this is not about me or other employers. It's about you. You're new to the game, still in school, eager to jump in and get your feet wet in the PR world. An internship is a great way for you to get "doing the…
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In an economic downturn, it's pretty obvious that fresh entrants to the business do themselves a favour by honing skills employers desire. The awesome thing about the web is that people give away excellent advice for free every day. If you're in PR and getting started there's a plethora of…
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There are right ways and wrong ways to ask questions when you are new to the Comms business (or any business). No sane manager expects entry level people to place clients in huge outlets or solve massive PR crises. However, everyone likes to see that new folks think, even if…
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Somebody recently asked me about launching a corporate blog. They said "Oh, I hear this is a great marketing tool." It is indeed. It can help any business with SEO, build community, even increase sales (the latter being the part that people care about). Here's the thing: it is a…
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Internships are wonderful things. For the intern, exposure to professionals and learning on the job are the main upsides. For the organization, internship programs, if done right, are a great HR tool. Two former interns in my department are now full-time Communications Coordinators. It has been incredibly easy for them…
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North Korea uses the most over the top official rhetoric of any country on Earth. In fact the language is so routinely bizarre that sometimes you wonder if the place is actually on Mars. Every year at this time the North Korean government issues a collection of crazy statements related…
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The "new tools" of marketing and PR are still "new" even though they've been in use for years now. Though best practices and rules of the game still appear far from certain, "new media" is now an established, entrenched industry, with all the hallmarks that come with this distinction. Books…
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