I wrote a short blurb for PR Daily about the recent Canadian Council of Public Relations Firms survey on the factors influencing buying decisions (the press release from CCPRF is here in case you want to have a closer look). The study’s interesting message is that traditional media matter more…
As I’ve recently discussed, there are a myriad of misperceptions about PR. Thankfully, some in our industry are fighting the good fight and trying to educate clients, businesses, etc. on what public relations REALLY is. One such person is my friend Shonali Burke. She’s a force of nature (I often wonder…
I’ve been a contributor to Ragan’s PR Daily for approximately 4 months. It has been an interesting experiment and, thus far, has panned out better than I imagined it would. This type of activity takes time. That’s the output. It also generates returns; some easy to measure, some harder. I don’t get…
I was fortunate to participate in a PR Daily webinar last week on the usage of Flip cams in external and internal communications. Mark Ragan, CEO of Ragan Communications, made an incredibly interesting point in his presentation. He talked about “Communitainment” as one of the keys to success in online…