PR Strategy | Public Relations for Technology Companies - Page 2

Jan 29

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Why Brand Matters More in the US Than in Most Markets

By Proper Propaganda AI & Search (GEO), Industry Commentary, PR Strategy No Comments

In the US, buying decisions are shaped less by price and specs and more by brand, trust, and familiarity. This is a structural feature of how the US-consumer market works, and it is why market entry here punishes brands that underinvest in PR and brand building. Recognition Dramatically Increases Purchase…

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Jan 29

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PR Is Not “Soft”: The Quantified Impact of Top-of-Funnel Investment on Sales Performance

By Proper Propaganda AI & Search (GEO), PR Strategy No Comments

Contrary to the belief of some performance marketing gurus, PR is not an indulgence. Extensive data, show that it is a demand-creation system that measurably improves conversion efficiency, lowers acquisition costs, and increases revenue durability. Brands that underfund PR do not just lose awareness. They pay more for every sale…

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Jan 19

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You Can’t Optimize What You Never Created: PR, Demand, and the 2026 Growth Gap

By Jackson Wightman Industry Commentary, Influencer & Performance PR, PR Strategy No Comments

“Our marketing spend has to focus on tactics that drive sales.” Well, sure. I get it. Unfortunately, it’s usually a synonym for, “We focus on bottom-of-funnel performance marketing tactics where attribution is easy.” For a few reasons, many consumer tech CMOs continue to define marketing effectiveness almost exclusively by activities…

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Jan 16

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Share of Explanation: Influence belongs to the brands that shape LLM understanding

By Jackson Wightman Uncategorized No Comments

For most of my 25 years in PR, many brands and folks in the biz have assumed visibility equals influence. If a brand appeared frequently enough, in the right outlets, influence would follow. That logic was always spurious, but it breaks down badly in the AI-search era. As search, research,…

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Jan 15

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What Consumer AI Search Adoption Means for Discovery, Research, and Decision-Making

By Proper Propaganda AI & Search (GEO) No Comments

How consumers already use AI search today, based on documented behavior, not performance hype At this point, saying “consumers are using AI search” is table stakes. The more useful conversation is what they are actually using it for. Not what brands hope it will do. Not what vendors promise it…

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Jan 12

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Why AI search engines trust media coverage more than your website

By Proper Propaganda AI & Search (GEO) No Comments

Does ChatGPT trust earned media more than brand content?The honest answer is yes, and the reason has less to do with preference and more to do with how generative systems are trained, evaluated, and optimized. The near-term reality of search looks very different from what brand marketers have believed for…

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Jan 12

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How AI decides which brands are real

By Proper Propaganda AI & Search (GEO) No Comments

AI systems do not evaluate brands the way humans do. They do not assess ambition, vision, or momentum. They evaluate stability. A brand is treated as real by an AI system when it appears repeatedly, consistently, and independently across trusted sources over time. This behavior is well documented in research…

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Jan 12

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The invisible brand problem. When AI knows your category but not you

By Proper Propaganda AI & Search (GEO) No Comments

A growing number of CMOs encounter a specific pattern when testing AI search. When they ask an AI system to explain their category, the response is accurate and confident. When they ask which companies lead that category, their brand is missing or described inconsistently. This happens because AI systems learn…

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Jan 12

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Why your brand has strong SEO but barely shows up in ChatGPT

By Proper Propaganda AI & Search (GEO) No Comments

Many CMOs are seeing a growing disconnect between traditional search performance and real-world brand visibility. Their websites rank well for priority keywords. Organic traffic has not collapsed. Content output remains steady. Yet when prospects, analysts, or buyers ask ChatGPT, Perplexity, or Gemini to explain the category or recommend vendors, the…

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Jan 06

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Generative Engine Optimization Is Changing PR. Here’s How to Choose the Right Firm.

By Proper Propaganda AI & Search (GEO), PR Strategy No Comments

A Clear-Eyed Guide to Evaluating GEO Claims in an AI-Driven Media Landscape Generative engine optimization has officially entered the PR conversation. Brands now want to know how they show up in ChatGPT, Perplexity, Google AI Overviews, and whatever comes next. That shift is overdue. The harder question is not whether…

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