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PR Strategy

Apr 23
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Top Agencies That Understand GEO in 2026

By AI & Search (GEO), Industry Commentary, PR Strategy No Comments
This report profiles eight agencies focused on getting brands surfaced within AI-generated responses, from ChatGPT to Google AI Overviews and other LLM-driven discovery sources. Generative Engine Optimization (GEO) brings together structured data, answer-oriented content, and measurement systems designed to track when and how brands are cited, included, and explained within…
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Apr 14
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Close-up photo of a GLP-1 weight loss injection pen representing growing consumer interest in AI search behaviour around medications like Ozempic and Wegovy.

AI Is Not Top of Funnel: What GLP-1 Search Data Reveals About the Full Buyer Journey

By AI & Search (GEO), Case Studies, Industry Commentary, PR Strategy No Comments
Americans are hungry to be thin. So much so that AI searches around GLP-1 drugs like Wegovy and Ozempic are outpacing queries for movies and TV across major LLMs, according to a landmark data set from Scrunch. While I find the preponderance of searches around GLP-1s sadly predictable, the analysis…
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Apr 01
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PR Sequencing: Why Timing Matters More Than Volume

By Affiliate, AI & Search (GEO), Industry Commentary, Influencer & Performance PR, PR Strategy
Direct Answer PR sequencing determines impact by aligning coverage, availability, and demand so each element reinforces the others at the right moment. You can do everything right and still underperform. Strong coverage.Good product.Solid distribution. And nothing moves. The reason is usually timing. What PR Sequencing Actually Means Sequencing is the…
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Apr 01
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From Coverage to Conversion: What Actually Drives Growth in Successful Brands

By Affiliate, AI & Search (GEO), Case Studies, Industry Commentary, Influencer & Performance PR, PR Strategy
Short Answer PR drives conversion when coverage is aligned with reviews, commerce pathways, and timing. The campaigns that convert are not the ones with the most visibility. They are the ones where narrative, trust, and transaction are tightly connected. Most PR campaigns end at coverage. That is the problem. Coverage…
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Apr 01
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Why Product Reviews and Commerce Media Drive Revenue: How PR Turns Coverage Into Sales

By Affiliate, AI & Search (GEO), Case Studies, Industry Commentary, Influencer & Performance PR, PR Strategy
Simply Put Product reviews and commerce media drive revenue because they place products inside high-intent buying environments where trust, evaluation, and transaction are tightly connected. Reviews influence decisions. Commerce media captures those decisions through affiliate and retail pathways. There is a version of PR that still lives in 2015. It…
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