You may already use this, but if not it’s worth a look. Lindsay uses it for Fait ici’s blog and I think it’s killer. The tool is called Daiko’s Youtube widget and it allows you to bring added value to some of your blog posts by adding video in your…
Mom always told me, “Never talk about money.” Damn good advice, primarily because it isn’t classy to yell and scream about how much one makes. So, when Chris Brogan created a Twitter firestorm by discussing his $22k day rate to promote his Third Tribe project, I felt mixed emotions. On…
All the cool kids have viral videos these days. “Golly-gosh-oh-gee where can I get me one of those cheap and awesome viral videos?” says your CEO. “I got this,” you say, brimming with confidence. Alas, your video receives 50 Youtube views in two months, throwing your CEO into a rage…
Rumor has it the Bunny is out. It should be raining chocolate eggs pretty soon. But, if you’re in PR, it ain’t just about eating delicious, calorie-laden goodness. Pros can learn a lot from the “Big Eared One.” Here’s a few of the things the Bunny can teach us: 1)…
PR stunts come in all shapes and sizes. Goals pertaining to outcomes vary too, but everyone wants one thing: media coverage. This blog has discussed key success factors for designing and staging a successful stunt. Today’s post takes things a step further and touches on important tactical questions you must…
As an employer, I LOVE internships. But this is not about me or other employers. It’s about you. You’re new to the game, still in school, eager to jump in and get your feet wet in the PR world. An internship is a great way for you to get “doing the…
Amber Naslund of Radian6 wrote a wonderful post last week on social media topics that need to go the glue factory. One she did not mention was more of a piece of advice: “Be remarkable.” It’s a real favourite of digital marketing/social media types these days. They throw this gem…
In 2006, I worked for the Conservative Party in its election War Room. The contest became known as the “Tim Horton’s versus Starbucks election” in certain quarters. Harper was the Tim Horton’s guy. The hockey dad who drank $1.15 cent coffees at rinkside on Saturday while he watched his son…
The dance music community’s bender extraordinaire, “The Winter Music Conference” (WMC), is now in full swing in Miami. Several friends are there, one of whom is throwing a party. I love House music. Very little surpasses being on a dancefloor with a DJ who knows how to mix beats and…