Don't let the title of this post fool you. I am not gonna hate on the press release. I think it has utility and is still an important arrow in the quiver of PR peeps (especially when multimedia content is included a la SMR or Multimedia Press Release). That said,…
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I enjoy my job. Over the years, one of the best parts has been meeting a myriad of talented, thoughtful, professional journalists. The great ones are passionate people with an eye for detail and the ability to learn new things quickly. That said, in a general sense, there's a few…
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Of late, the interwebs are abuzz with talk of graduation and job searching. The young'uns are brimming with excitement, eager to kick their careers into high gear. There's also a cadre of older folks dispensing advice aplenty about how the juniors can endear themselves to prospective employers. I am gonna…
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Hip hop lost one of its all-time greatest this week. Guru (aka Keith Elam) died on April 19th of a heart attack. He'd also been waging a prolonged battle with cancer. I'm a Gangstarr fan and love Guru's solo stuff. His body of work personifies the savvy smoothness unique to…
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This post is about spreading love and sharing potentially useful tips. I'm lucky. I've had the pleasure of working with some amazing reporters and bloggers in my career. So, in an effort to help journalists build lasting relationships with flaks, I want to single out a few people I admire…
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My guess is that you need fewer people than you think to edit your press releases. I once worked in an organization with approximately twelve employees. When it was time to send out a press release, five of the twelve people (if you include me) and one external person were…
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Raphael turns 527 today. His name lives on because of the quality and QUANTITY of his work. He produced so much art because he fundamentally understood the needs and wants of his number one client - the Catholic Church. As a result, that constituency kept coming back for more. Good…
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Rumor has it the Bunny is out. It should be raining chocolate eggs pretty soon. But, if you're in PR, it ain't just about eating delicious, calorie-laden goodness. Pros can learn a lot from the "Big Eared One." Here's a few of the things the Bunny can teach us: 1)…
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PR stunts come in all shapes and sizes. Goals pertaining to outcomes vary too, but everyone wants one thing: media coverage. This blog has discussed key success factors for designing and staging a successful stunt. Today's post takes things a step further and touches on important tactical questions you must…
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In an economic downturn, it's pretty obvious that fresh entrants to the business do themselves a favour by honing skills employers desire. The awesome thing about the web is that people give away excellent advice for free every day. If you're in PR and getting started there's a plethora of…
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