After Monday night’s game ending touchdown debacle, a weekend of chippy play and inconsistent officiating, the NFL’s replacement referees are under a serious microscope. Why? For one, the NFL’s success and its ability to overcome challenges to its reputation, are rooted in the quality of its product. Last week and…
The NFL season is upon us. Like many, I could not be happier. From a PR standpoint, the league succeeds in spite of its players. The NFL’s labour force often makes headlines due to trouble with the law. It’s not just mid grade player/coke dealers like Sam Hurd, or stripper…
The NFL season kicks off ce soir. My poor girlfriend is already sick of it. Conversely, I could not be more excited. The NFL has many PR-related problems. From players getting arrested to labour relations issues, the flaks at the league offices are kept on their toes. But while other leagues…
Swiss watch maker Hublot recently had brand ambassador Usain Bolt compete against 10 kids in a charity event. The event raised 100,000 US Dollars for the foundation bearing Bolt’s name. The Foundation focuses on education, health and development campaigns in Jamaica. Of course, the kids beat the fastest man on…
I saw an amazing doc on former major league baseball pitcher Luis Tiant the other night. It’s called Lost Son of Havana and focuses on his return to Cuba after a 40 + year absence. Watch it if you can. Tiant’s life and career resonated with me. He went through…
In an economic downturn, it’s pretty obvious that fresh entrants to the business do themselves a favour by honing skills employers desire. The awesome thing about the web is that people give away excellent advice for free every day. If you’re in PR and getting started there’s a plethora of…
When you are crap you do crazy things. You have to…you’re crap. The New Jersey Nets’ recent promo efforts prove this point beyond a reasonable doubt. The Nets, who currently inhabit the NBA’s cellar with a 6-53 record, are giving away free tax returns to anyone over 18 who buys a…
I saw this excellent report on the Communications strategy Mark McGwire and the St. Louis Cardinals are employing to deal with his prolonged and willful use of steroids. McGwire is working with former Dubya Bush press secretary Ari Fleischer to mitigate negative media coverage and rehabilitate his tarnished image. I…