Organizations should be forgiven for struggling with the question of whether to blog or not. Face it, not every company needs a blog as, done wrong, regular blogging can be a low ROI pain in the butt. However, current students of PR are making a serious mistake if they're not…
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You might already have mad skills. But in our ever changing game one can always improve, right? In the interest of continuous improvement, here are 7 things you can do right now to become a better PR pro: Read some Charles Bukowski. Rather than wasting more time with yet another…
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Pictures are all the rage these days. It makes perfect sense. On the internet, we have very short attention spans. Moreover, as a species, we seem hardwired to love pretty things. Are we really that surprised by the rise of Pinterest, Instagram, etc? In PR, we've always stressed the written…
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The Battle of Crecy, in 1346, pitted the English against the French . It was a rout of epic proportions. Edward III's force crushed the mighty French knights of Philip of France, in the process killing nearly a third of the French nobility. Crecy was a watershed in the truest…
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My team just finished hiring summer interns. The internshhip program has been amazing for us. Several interns have become full-time staff and it's been a great way for Coordinator-level people to learn about management. If you're a recent grad or someone who's been lucky enough to land an internship in a PR shop this…
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One day I will again write full posts and not simply highlight the great work of others. But it's busy now, I love this stuff, and I love sharing it with you. This video was made by Communications students at UQAM. Again, my unhip, behind the times self is way…
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Of late, the interwebs are abuzz with talk of graduation and job searching. The young'uns are brimming with excitement, eager to kick their careers into high gear. There's also a cadre of older folks dispensing advice aplenty about how the juniors can endear themselves to prospective employers. I am gonna…
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This post is about spreading love and sharing potentially useful tips. I'm lucky. I've had the pleasure of working with some amazing reporters and bloggers in my career. So, in an effort to help journalists build lasting relationships with flaks, I want to single out a few people I admire…
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As an employer, I LOVE internships. But this is not about me or other employers. It's about you. You're new to the game, still in school, eager to jump in and get your feet wet in the PR world. An internship is a great way for you to get "doing the…
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Internships are wonderful things. For the intern, exposure to professionals and learning on the job are the main upsides. For the organization, internship programs, if done right, are a great HR tool. Two former interns in my department are now full-time Communications Coordinators. It has been incredibly easy for them…
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