I took part in a #pr20chat this week. As usual, it was worthwhile. The best part, though, was the side conversation I had with Justin Goldsborough about MBA’s and PR. MBA’s are much maligned. People say you don’t need one to start/fix/manage a wildly successful biz. They’re right. People also contend that MBA’s…
For some reason weddings come in bunches for me (and, since I have been happily unmarried to one person for years, never include my own). We went to one last weekend and are going to another in a few weeks. Before a wedding you get an invitation, which gives you…
The position of “community manager” is relatively new. It’s also increasingly important. The person in charge of tending to your online tribe needs to possess certain skills. Obviously writing, the ability to produce multimedia content, comfort with tech, experience, work ethic and intellect matter – as they do for any modern day…
Having trouble pitching stories to media? Maybe you are God’s gift to pitching… Either way you should watch this from the Associated Press. [youtube]Vut4gPPzEac[/youtube]
Of late, the interwebs are abuzz with talk of graduation and job searching. The young’uns are brimming with excitement, eager to kick their careers into high gear. There’s also a cadre of older folks dispensing advice aplenty about how the juniors can endear themselves to prospective employers. I am gonna…
My guess is that you need fewer people than you think to edit your press releases. I once worked in an organization with approximately twelve employees. When it was time to send out a press release, five of the twelve people (if you include me) and one external person were…
As an employer, I LOVE internships. But this is not about me or other employers. It’s about you. You’re new to the game, still in school, eager to jump in and get your feet wet in the PR world. An internship is a great way for you to get “doing the…
In an economic downturn, it’s pretty obvious that fresh entrants to the business do themselves a favour by honing skills employers desire. The awesome thing about the web is that people give away excellent advice for free every day. If you’re in PR and getting started there’s a plethora of…
There are right ways and wrong ways to ask questions when you are new to the Comms business (or any business). No sane manager expects entry level people to place clients in huge outlets or solve massive PR crises. However, everyone likes to see that new folks think, even if…
Internships are wonderful things. For the intern, exposure to professionals and learning on the job are the main upsides. For the organization, internship programs, if done right, are a great HR tool. Two former interns in my department are now full-time Communications Coordinators. It has been incredibly easy for them…