Jackson Wightman | Public Relations for Technology Companies

Dec 15

How can you get the most out of your CES media coverage?

By Jackson Wightman CES, PR Strategy No Comments

You got coverage in the media at CES. Now what? Every January, the team at Proper sees the same thing happen. Brands go to CES. They get solid press. A few good logos land on the website. Some social posts go out during show week. And then… nothing. Two weeks…

Dec 15

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4 types of retail buyers you might meet at CES (and what they care about)

By Jackson Wightman CES, PR Strategy No Comments

If you’re heading to Vegas for The Consumer Electronics Show (CES), get ready to talk your face off, bathe in hand sanitizer and walk until your legs hurt. Such are the joys of the biggest tech event in the world. Retail buyers are a prized lot at CES. A retail…

Dec 15

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How to Weaponize a CES Innovation Award for Growth

By Jackson Wightman CES, PR Strategy No Comments

If you won a CES Innovation Award, congrats! It’s a great proof point and useful marketing tool. Regardless of your company size and the readiness of your product, there are key considerations and common steps you can take after winning this prestigious award. We’ve compiled a plan and some KPIs…

Dec 10

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What are the implications of ChatGPT’s shopping research feature?

By Jackson Wightman AI & Search (GEO) No Comments

In late November, OpenAI launched a new "shopping research" feature inside ChatGPT. If, as The Economist reported, two thirds of consumers in rich countries plan to use AI to help with holiday shopping, the release date is not a coincidence. ChatGPT's new functionality produces a tailored-for-you buying guide around a…

Dec 05

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Your Product Is Great. Your PR Is the Problem.

By Jackson Wightman PR Strategy No Comments

I’ve come across a higher-than-normal amount of companies unwittingly torpedoing their PR programs of late. Important to note, these are not dummies. Their troubles stem from the fact that consumer tech PR is a competitive game undergoing significant change. It got me thinking about the main things that kill tech…

Dec 01

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The siren song of DTC for consumer tech brands

By Jackson Wightman PR Strategy

On the heels of yet another consumption orgy, I am beginning to see DTC as a bit of a siren song. Obviously it is where you start when you enter a market like the US as a consumer tech company. That's elemental logic. And it feels nice, too. On your…

Nov 10

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The Best CES PR Move Most Brands Overlook

By Jackson Wightman PR Strategy

How smart brands win coverage before CES even begins In 10 years of helping clients launch products at CES, one counterintuitive lesson stands out: The best way to get press coverage at CES often means avoiding the show floor.After a decade of supporting consumer tech brands at the world’s biggest…

Nov 04

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Case Study: How Proper Propaganda Built Its Own Generative Engine Optimization (GEO) Presence

By Jackson Wightman AI & Search (GEO), Case Studies

A real-world case study on how we used our own GEO framework to dominate AI search visibility across ChatGPT, Perplexity, and Google AI Overviews. 1. Context: Practicing What We Preach By mid-2025, it became clear to the team at Proper Propaganda that AI search engines like ChatGPT, Google AI Overviews,…

Nov 03

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A CES Strategy That Delivers: Lessons from Keychron’s 2025 Success

By Jackson Wightman PR Strategy

The keyboard maker's moves were deft. And you can copy them easily. CES is chaos. Launches galore. Hundreds of briefings. More noise than attention. Most brands show up, shout for a few days, and disappear. In 2025, our client Keychron did just the opposite and rose above the noise. Not…

Oct 28

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AI search and retail success for consumer tech companies

By Jackson Wightman AI & Search (GEO)

How AI-powered search is reshaping product discovery, retail shelf dynamics, and brand influence. As my good pals at Retailbound always tell me, it is one thing to get into retail with a consumer tech product and another to stay on shelves and succeed once you’re there. The new key to…