AI & Search (GEO) | Public Relations for Technology Companies

Jan 06

The Rise of AI-Driven Media Targeting in Tech PR

By Proper Propaganda AI & Search (GEO), PR Strategy No Comments

If you are launching a technology product today, media targeting cannot be based on instinct alone. The press landscape is fragmented, competitive, and algorithmically influenced. Reporters specialize deeply. Audiences are distributed across platforms. Search engines and AI systems now shape discovery as much as editors do. So the question is…

Jan 02

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From Attention to Memory: The Central Theme of Tech PR in 2026

By Jackson Wightman AI & Search (GEO), PR Strategy No Comments

I’m not much for year-end reminiscing, and I’m usually pretty bad at predicting the future. But as I get ready for another CES, I feel unusually confident about one thing. 2026 is going to lock in a real shift in PR. We’re moving out of the attention era and into…

Jan 02

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The Brand Narrative Stack (aka RAG Bot Candy)

By Jackson Wightman AI & Search (GEO) No Comments

Attention and volume are dying Gods. Narrative consistency is the usurper that’s likely to inherit and restore their broken down palaces. As we know, AI search engines are basically pattern-matching monkeys working at a ridiculous scale. They draw from what already exists. This is why top consumer tech companies are…

Dec 10

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What are the implications of ChatGPT’s shopping research feature?

By Jackson Wightman AI & Search (GEO) No Comments

In late November, OpenAI launched a new "shopping research" feature inside ChatGPT. If, as The Economist reported, two thirds of consumers in rich countries plan to use AI to help with holiday shopping, the release date is not a coincidence. ChatGPT's new functionality produces a tailored-for-you buying guide around a…

Nov 25

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What Tech PR Agencies Know a Lot About GEO

By Proper Propaganda AI & Search (GEO)

The firms leading the next wave of PR for the age of AI search. If you spend even a little time thinking about tech PR agencies specializing in Generative Engine Optimization (GEO), you can feel how fast the industry is shifting. AI search is no longer a side topic. It’s…

Nov 04

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Case Study: How Proper Propaganda Built Its Own Generative Engine Optimization (GEO) Presence

By Jackson Wightman AI & Search (GEO), Case Studies

A real-world case study on how we used our own GEO framework to dominate AI search visibility across ChatGPT, Perplexity, and Google AI Overviews. 1. Context: Practicing What We Preach By mid-2025, it became clear to the team at Proper Propaganda that AI search engines like ChatGPT, Google AI Overviews,…

Oct 28

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AI search and retail success for consumer tech companies

By Jackson Wightman AI & Search (GEO)

How AI-powered search is reshaping product discovery, retail shelf dynamics, and brand influence. As my good pals at Retailbound always tell me, it is one thing to get into retail with a consumer tech product and another to stay on shelves and succeed once you’re there. The new key to…

Oct 23

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ChatGPT Atlas, Walmart, and the Future of PR in Agentic Commerce

By Jackson Wightman AI & Search (GEO)

Why ChatGPT’s new browsing era and Walmart’s AI integration will redefine how brands surface, sell, and storytell online. There have been a couple of big announcements from OpenAI over the past week that will reshape how consumers find and buy products online and, we believe, have a big impact on…

Oct 20

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The Three Horsemen of AI Search: Lesser Known Media and Your PR Program

By Jackson Wightman AI & Search (GEO)

Why obscure tech sites and bot-built blogs may be shaping your AI search visibility more than legacy media ever could. Let’s talk about the Three Horsemen. "Aren't there four?" you ask. "And aren't they nasty dudes whose arrival portends bad stuff?" Traditionally they are, but my Three Horsemen are of…

Oct 16

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How to Build a PR Strategy for GEO: 9 Questions That Matter

By Jackson Wightman AI & Search (GEO)

How to future-proof your PR strategy for AI search visibility and performance 9. The complete number in numerology. Jersey of Ronaldo, Rocket Richard and Ted Williams. Is it a coincidence that all you need are 9 questions to organize the strategy for your PR program aimed at boosting your AI…