AI & Search (GEO) | Public Relations for Technology Companies

Feb 23

Gartner and the Narrative Arms Race

By Jackson Wightman AI & Search (GEO), Industry Commentary, PR Strategy No Comments

Nope, it was not an astrological event. That glow lighting up the sky? That’s the Comms-Industrial-Complex reading Gartner’s predictions about PR budgets doubling by 2027 thanks to Generative Engine Optimization. But extra cash for agencies is not the real story. Gartner’s third prediction is. It reads: By 2029, 45% of…

Feb 19

Love0

How to Choose a PR Agency for a Series B Announcement

By Proper Propaganda AI & Search (GEO), Industry Commentary, PR Strategy No Comments

A practical guide for venture-backed tech founders, 2026 A Series B announcement is one of the highest-leverage communications moments a startup gets. The right PR agency shapes how journalists, investors, recruiters, and AI-powered search systems understand your category position. The wrong one files a press release and reports impressions. This…

Feb 19

Love0

Content Fast and Slow

By Jackson Wightman AI & Search (GEO), Industry Commentary, PR Strategy No Comments

My apologies to Daniel Kahneman for the riff on his title. Maybe, like me, you’ve acquired this strange new reflex vis-a-vis AI-produced content. I just shut down when I see the see-saw cadence. Three. Short. Sentences. Thinking that resembles candy floss. We can all tell when someone shits on a…

Feb 17

Love0

A Fishing Fable About the Top of the Funnel

By Jackson Wightman AI & Search (GEO), Industry Commentary, PR Strategy No Comments

Johnny fishes in the pond near his house once a week. He catches 2 fish. They make for an amazing dinner. The fish are so tasty that he starts fishing twice a week. At this level he can pull 3 fish a week. He does this for 2 months straight.…

Feb 12

Love0

Should You Invest in Generative Engine Optimization Before ROI Is Clear?

By Jackson Wightman AI & Search (GEO), Industry Commentary, PR Strategy No Comments

A billboard has no reliably traceable ROI.Depending on where it is, it can cost hundreds of thousands. But not one time, ever, has it driven perfectly attributable sales.Still, we’ve been buying and selling billboards for a hell of a long time. They are durable (heck, even Steve Jobs loved them).The…

Feb 03

Love0

PR Firms Using AI to Choose the Right Media for Tech Launches in 2026

By Proper Propaganda AI & Search (GEO), Industry Commentary, PR Strategy

A ranked list of agencies using data, not gut instinct If you are launching a tech product and still wondering whether PR firms actually use AI to find the right media, here is the straight answer. Yes. Some do. Most say they do. Very few build their strategy around it.…

Feb 02

Love0

Why Foreign Brands Fail in the US When They Reuse Their Home-Market Playbook

By Proper Propaganda AI & Search (GEO), Influencer & Performance PR, PR Strategy

Strategies that lean heavily on conversion and bottom-funnel tactics can work in many markets. In the United States, they routinely fail. The reason is not product quality or execution. It is a misunderstanding of how American consumers make decisions. The US market rewards familiarity, loyalty, and trust more than efficiency…

Feb 02

Love0

The Hidden Cost of Underfunding PR: CAC Inflation in the US

By Proper Propaganda AI & Search (GEO), Influencer & Performance PR, PR Strategy

Customer acquisition costs rise fastest when brand familiarity is low, and the United States is unforgiving to anonymous brands. PR is not optional. It determines whether performance spend scales efficiently. When PR is underfunded, CAC inflation is not a surprise. It is a reality. Familiarity Lowers the Cost of Conversion…

Feb 02

Love0

Why Performance Marketing Converts Better After PR Does Its Job

By Proper Propaganda AI & Search (GEO), Influencer & Performance PR, PR Strategy

Performance marketing and PR are often treated as competing priorities. In reality, one only works well after the other has done its job. PR creates familiarity. It builds memory and establishes demand. Performance marketing converts what already exists. When that sequence is reversed, performance does not suddenly become smarter. It…

Feb 02

Love0

Trust Is the Gatekeeper of US Consumer Conversion

By Proper Propaganda AI & Search (GEO), Influencer & Performance PR, PR Strategy

In the United States, trust must exist before a transaction happens. American consumers make trust a prerequisite for purchase, not a by-product of conversion. PR is the fastest way to establish credibility at scale. Without it, brands are structurally locked into discounts, promotions, and rising acquisition costs. Trust Determines Whether…