Influencer Marketing | Public Relations for Technology Companies

Aug 31

Fitness creator being filmed in a professional studio, illustrating influencer marketing ROI for consumer tech brands across content, engagement and sales.

The ROI of Influencer Marketing for Consumer Tech Brands: What to Measure and Why

By Lindsay Davis Influencer Marketing No Comments

Influencer marketing can generate sales. For consumer technology companies, that is only part of its value. A good creator campaign can introduce a product, demonstrate how it works, generate reviews and comparisons, provide independent validation and drive affiliate revenue. It can also increase the amount of credible third-party information available…

Aug 31

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Consumer photographing an architectural interior with a smartphone, representing how PR and influencer marketing work together to drive consumer tech discovery and purchasing decisions.

How PR and Influencer Marketing Work Together for Consumer Tech Brands

By Lindsay Davis Influencer Marketing

PR and influencer marketing are often treated as separate channels. For consumer technology brands, that rarely makes sense. A customer researching a new e-bike, keyboard, robot vacuum, wearable, camera or piece of smart-home technology may encounter the product through a YouTube creator, read a review from a technology publication, watch…

Aug 31

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Consumer using a smartphone, representing how consumer tech brands find the right influencers based on audience fit, category relevance and purchasing influence.

How to Find the Right Influencers for Your Consumer Tech Product: A PR Agency’s Playbook

By Lindsay Davis Influencer Marketing

Finding influencers is easy. Finding influencers who can actually influence people to buy your technology product is much harder. There are databases containing hundreds of millions of creators. You can search by location, follower count, engagement rate, audience demographics and interests and produce a list of potential partners in minutes.…