This post is about spreading love and sharing potentially useful tips. I’m lucky. I’ve had the pleasure of working with some amazing reporters and bloggers in my career. So, in an effort to help journalists build lasting relationships with flaks, I want to single out a few people I admire…
You may already use this, but if not it’s worth a look. Lindsay uses it for Fait ici’s blog and I think it’s killer. The tool is called Daiko’s Youtube widget and it allows you to bring added value to some of your blog posts by adding video in your…
Mom always told me, “Never talk about money.” Damn good advice, primarily because it isn’t classy to yell and scream about how much one makes. So, when Chris Brogan created a Twitter firestorm by discussing his $22k day rate to promote his Third Tribe project, I felt mixed emotions. On…
People want simple answers about how to use social media to strengthen their business. Alas, as with many things in life, complexity reigns. This doesn’t mean firms shouldn’t seek knowledge from the successes and failures of others. Case studies are a great tool for acquiring these learnings. Some disagree with…
Raphael turns 527 today. His name lives on because of the quality and QUANTITY of his work. He produced so much art because he fundamentally understood the needs and wants of his number one client – the Catholic Church. As a result, that constituency kept coming back for more. Good…
All the cool kids have viral videos these days. “Golly-gosh-oh-gee where can I get me one of those cheap and awesome viral videos?” says your CEO. “I got this,” you say, brimming with confidence. Alas, your video receives 50 Youtube views in two months, throwing your CEO into a rage…
Rumor has it the Bunny is out. It should be raining chocolate eggs pretty soon. But, if you’re in PR, it ain’t just about eating delicious, calorie-laden goodness. Pros can learn a lot from the “Big Eared One.” Here’s a few of the things the Bunny can teach us: 1)…
PR stunts come in all shapes and sizes. Goals pertaining to outcomes vary too, but everyone wants one thing: media coverage. This blog has discussed key success factors for designing and staging a successful stunt. Today’s post takes things a step further and touches on important tactical questions you must…
As an employer, I LOVE internships. But this is not about me or other employers. It’s about you. You’re new to the game, still in school, eager to jump in and get your feet wet in the PR world. An internship is a great way for you to get “doing the…