Shit's about to get a little weird for brands. A couple of bold and not-so-bold predictions from yours truly: 1. The vast majority of companies will effectively have two websites - one for bots and one for humans - within 1-2 years. Bot traffic is growing like a gangly teen…
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Your newest ICP will never eat dinner, sleep, or have sex. Still, your biz may depend on placating them properly You may or may not know it, but you have a new ideal customer (ICP) who’s a bit of a strange bird. This customer holds so much potential for you…
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