New = good. Strange statement from us, since at this agency we are a gang of sentimental bastards. “New = good in an SEO context”, is how the above should read. Every time you add new content to your blog, a new URL is born. Mazel Tov!Every new URL presents…
“I don’t know what to write about.” Every blogger occasionally faces writer’s block (funny, most humans never face “speaking block” or “thought block”, but anyway…). Sometimes tips for choosing blog post topics come in handy. Know this: Blogging aimlessly is as bad (or worse) as not blogging at all. If…
Inbound marketing is hot. Hubspot reports that a full sixty percent of companies will execute inbound marketing programs this year. Still, several years after the term was coined, persistent – sometime pernicious – myths about inbound live on. Here are 5 common myths about inbound marketing: Myth 1: Inbound marketing…
Blogging is a cornerstone of inbound marketing. The content on your blog can cement or mar your reputation, so the stakes are high. While the desire to hit the submit button immediately after drafting a post is often strong – particularly when you are trying to meet a tight…
A well-structured editorial calendar can put any company blog on a fast track to success. It can improve your blog’s efficiency, coherence, and the quality and reach of your content. It’s simple, really. An editorial calendar is a way for you to organize your blog posts and control content –…
(image via thugkitchen.com) Do you know Thug Kitchen? It is a hilarious, primarily vegan, Tumblr that Saveur Magazine just named the 2013 Best New Food Blog. For all I know, the blog is written by a group of croquet playing, Ivy League grads who originally hail from Portland, Oregon. The…
Organizations should be forgiven for struggling with the question of whether to blog or not. Face it, not every company needs a blog as, done wrong, regular blogging can be a low ROI pain in the butt. However, current students of PR are making a serious mistake if they’re not…
Starting a PR campaign in a new industry, or new market, with media you don’t know IS damn hard. I been doing just that for some clients of late. I’ve also been doing just the opposite for others. The opposite, when you already have relationships, know who likes what, and are yourself…
Blog posts are usually written on the fly. They’re read that way too, so the blogosphere is full of listicles and trite nonsense. More and more, I am convinced that the best thing a blogger can do with a post is write a draft, save it and then stop looking…
If you blog, my guess is you produce posts, pimp them and then pretty much forget about them. Most of us do. Maybe we shouldn’t be so quick to put old posts out to pasture. Here are 3 reasons to remember, and occasionally re-pimp, your old posts: Evergreen content that…