How nice for me, that I get to guest post on one of my fave PR blogs. Arik Hanson, a digital savvy Communicator on the fader, lives in Minny where it can be colder than my town (that IS sayin’ something). If you are in Comms and don’t read his…
During the summer, I work on events a lot. Similar to war, event PR is super fluid. You need a plan at the outset, but once battle begins you must be flexible to win the day. Knowing who and what you’re dealing with are critical to success. In the interest of…
When it’s time to produce a piece of written content, one of the obvious variables is finding a skilled writer to pen the thing. The need for a “skilled writer” usually means that people whose job description involves writing are tapped. It makes perfect sense. I’m here to tell…
My last post was about what PR is not. I came up with a list of 21 things and others added great thoughts in the comments. Today we talk about what PR is. Since PR can be SO very many things, I’ll inevitably miss the vast majority of them. Please…
Why blog? It’s time consuming. It’s also highly unlikely that loads of people will consume what you produce. But blogging is the straight bomb. Please believe me. If ya didn’t blog…. – You wouldn’t have a platform to publish your thoughts. This is a pretty empowering thing. – You and…
Charles Bukowski is my favourite author. His writing has this beautiful rawness to it. If you’ve never read Post Office or Women, do yourself a favour and grab both at your local library or bookstore. If you blog, there are two lessons you can learn from Bukowksi: 1) You have to…
The archers in Henry V‘s Army at the Battle of Agincourt were a lethal group. They destroyed the numerically superior French Army with their longbows. The English had mastered this weapon and believed in its power. However, had they been armed with crossbows, or the tried outdo the French with mounted…
You know about the type of headline I am referring to above. I write ’em. You write ’em. There supposed to be hooky/linkbaity/make you wanna click through to see shit kinda headlines. They’re REALLY popular these days on the ol interwebs. But I am getting frikkin tired of them. Here, to be…
I’ve been a contributor to Ragan’s PR Daily for approximately 4 months. It has been an interesting experiment and, thus far, has panned out better than I imagined it would. This type of activity takes time. That’s the output. It also generates returns; some easy to measure, some harder. I don’t get…