category leadership | Public Relations for Technology Companies

Jun 19

How We Helped HOTO Tools Transform and Own a Mature Category in the US

By Lindsay Davis AI & Search (GEO), PR Strategy

TAKING TOOLS TO A WHOLE NEW PLACE HOTO Tools came to us with an audacious multi-front mandate: build brand equity and awareness in the United States, drive e-commerce and Amazon sales, and establish category leadership against brands with decades of shelf space and consumer trust. Founded in Shanghai in 2016…

Jan 12

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The invisible brand problem. When AI knows your category but not you

By Proper Propaganda AI & Search (GEO)

A growing number of CMOs encounter a specific pattern when testing AI search. When they ask an AI system to explain their category, the response is accurate and confident. When they ask which companies lead that category, their brand is missing or described inconsistently. This happens because AI systems learn…