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ChatGPT marketing

Aug 01
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Black-and-white image of a shopper carrying multiple shopping bags, representing the modern AI-powered buyer journey from product discovery and evaluation to purchase decisions and post-purchase support in Generative Engine Optimization (GEO).

The GEO Buyer Journey: How AI Influences Customers from Education to Ownership

By AI & Search (GEO), GEO
Understanding how AI influences customer decisions from education through post-purchase support. Generative Engine Optimization (GEO) has become one of the fastest evolving disciplines in marketing. As brands work to increase their visibility in ChatGPT, Perplexity, Google's AI Overviews, and other AI-powered search experiences, new metrics, tools, and methodologies continue to…
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Jun 30
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Black-and-white cover image showing a person holding a laptop displaying the words “The AI Discovery Framework” above the Proper Propaganda logo. Large text in the background reads “Sharper insights. Stronger impact.” The image represents a strategic framework for understanding how buyers use AI, mapping customer prompts, building authority, executing GEO programs, and improving AI visibility across platforms such as ChatGPT, Gemini, Perplexity, and Google AI Overviews.

The AI Discovery Framework

By AI & Search (GEO)
Before You Optimize for AI Search, You Need to Understand How Your Buyers Use It As AI becomes a primary discovery channel, companies are rushing to implement Generative Engine Optimization (GEO) tactics to increase visibility across platforms like ChatGPT, Gemini, Perplexity, and Google’s AI Overviews. Logic being, if buyers are…
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