I’ve been reading Henry Mintzberg’s book, “Managing.” As expected, it’s superb. It’s got me thinking about the things I do each day to run my PR shop. Needless to say, I’ve lots to learn and improve on, but there are a few things that seem to be going right. Based on what…
Don’t let the title of this post fool you. I am not gonna hate on the press release. I think it has utility and is still an important arrow in the quiver of PR peeps (especially when multimedia content is included a la SMR or Multimedia Press Release). That said,…
As you might have noticed, I’ve been away. While I get my head back together you should check this guest post out from Justin Goldsborough. By day, he works at Fleishman-Hilliard on social media and comms. He also runs #pr20chat a Twitter chat consistently recognized as being one of the…
My last post was on how getting an MBA can help a PR pro. It generated lots of dialogue. The comments were far better than the post. Thanks to those who shared it and contributed to the discussion. It reminded me about the REAL benefit of blogging (for those of…
I thoroughly enjoy eating. It’s one the best activities going. Sometimes snack sized fare is best, sometimes an elaborate meal hits the spot. I recently listened to Tom Peters speak about the growing dominance of “snack sized” internet content. His point, an obvious one to anyone who spends a lot…
Yesterday, Planet Earth played host to two NFL playoff games and the Golden Globes. Lots of peeps were tweeting about these events (I even did when the Bears won). Some – who I cannot begin to comprehend – consta-tweeted them. Who are the consta-tweeters? They are the folks who cannot resist the urge to…
In PR, we talk. A lot. We talk when we have nothing to say. We talk because we see competitors talking. We talk to practice talking. We’ve convinced ourselves that talking IS what we do. Its gotta stop. I’m guilty. You probably are too. Think about the successful campaigns you’ve run….
You love social. Me too. But too much of a good thing is possible. Here are 7 signs you might need time away from social media: When someone says, “size matters” your first thought is about Twitter follower counts. You actually believe that Justin Bieber is more influential than President…
A friend recently asked me about his PR program. His agency is getting him play in traditional media. That’s great. You need that. But, in 2010, you need more. When I started my career PR people chased media. Now we are media. Today PR has to be a centre of…
Charles Bukowski is my favourite author. His writing has this beautiful rawness to it. If you’ve never read Post Office or Women, do yourself a favour and grab both at your local library or bookstore. If you blog, there are two lessons you can learn from Bukowksi: 1) You have to…