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4 reasons your PR strategy should include dead tree parchment

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NOTE – this piece is cross posted from the FAIT ICI blog, where it was originally published. ————————————————————————————————————————- Chris Anderson, the man behind Wired and ‘The Long Tail’, really likes declaring things ‘dead’. Awhile back he said print media was dead. Then he said the internet was dead. Anderson’s very…

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Can we kill “dead”?

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I wanna kill ‘dead’. Not in all contexts. The word has its moments.  For instance, I might need to mention that “Gandhi is dead’” or my “Grandfather is dead”. The word is also useful when ominous signs appear on the horizon, such as “Oh no, a grizzly bear, we’re fucking dead!”  But I am sick…

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