Content is the key driver to any business blog. However, apart from adding high quality blog content regularly, there are things you can do to improve your blogging efforts. Here are 6 (easy) things you can do to make your improve your business blog: 1. Invite guest bloggers Instead of…
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Content is where so much begins these days. The tough part is, as communicators, we've been thrown headlong into planning, creating and disseminating it for our employers, clients and other stakeholders. Let's face it, our record as content marketers is mixed at best. It's understandable. Though it doesn't always feel…
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If you blog, my guess is you produce posts, pimp them and then pretty much forget about them. Most of us do. Maybe we shouldn't be so quick to put old posts out to pasture. Here are 3 reasons to remember, and occasionally re-pimp, your old posts: Evergreen content that…
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I think this one might get me pilloried. But who cares. It's been brewing for awhile. The benefits of blogging have been clearly delineated over the past 10-12 years. Posts like this one do a great job of outlining the pros succinctly. I am starting to believe these posts are - for…
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At 174 words this might be my most ironic post ever. We live in an era of short form, snack-sized content. Saying it quick seems to be the only way to say it in internet age. People getting pinged, folks following links that take them off a page, it's enough to…
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When it's time to produce a piece of written content, one of the obvious variables is finding a skilled writer to pen the thing. The need for a "skilled writer" usually means that people whose job description involves writing are tapped. It makes perfect sense. I'm here to tell…
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I thoroughly enjoy eating. It's one the best activities going. Sometimes snack sized fare is best, sometimes an elaborate meal hits the spot. I recently listened to Tom Peters speak about the growing dominance of "snack sized" internet content. His point, an obvious one to anyone who spends a lot…
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This is guest post I wrote last week for my friends at All Beef Media. If you haven't checked out their blog, you should. ------------------------------------------------------------------------ It’s mostly tha’ voice that gets you up, Mostly tha’ voice that makes you buck, A lot of rappers got flava and some got skillz,…
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Social media and the community building it naturally entails means sharing content with your community or prospective members of it. Share well and you have a vibrant, happy community that you can convert for sales, rely on to help you with your biz and count on during a crisis. Share…
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