Over at FAIT ICI we’ve been running a group blog for close to a year now. It’s a core piece of our content marketing. The experience has made me realize that group blogging holds mega-promise for non-profits. Some, like USA for UNHCR, have already caught on (their Blue Key blog is a…
During the summer, I work on events a lot. Similar to war, event PR is super fluid. You need a plan at the outset, but once battle begins you must be flexible to win the day. Knowing who and what you’re dealing with are critical to success. In the interest of…
In marketing and PR we spend a lot of time trying to come up with “original” and/or “great” ideas. The quest for these Holy Grails is especially prevalent on the creative side, but also permeates other less artistic subfields of our little world. “Original” and/or “great” are pretty tough. Sometimes they happen….
You knew it would eventually happen. The crazy expectations marketers had re social media were bound to wane as the channel matured. Thankfully they have, according to this survey by IBM. But for those who still think social media is the second coming of some saviour, here’s a list of 8 things…
As I’ve recently discussed, there are a myriad of misperceptions about PR. Thankfully, some in our industry are fighting the good fight and trying to educate clients, businesses, etc. on what public relations REALLY is. One such person is my friend Shonali Burke. She’s a force of nature (I often wonder…
April 19th marks the first anniversary of Guru’s death. What a tremendous loss for Hip Hop. He embodied the best of the genre and culture. In Guru’s life and music there are a myriad of lessons for PR pros. Here’s a cursory list of four, culled from my favourite Guru/Gangstarr songs: It’s mostly tha voice: Guru’s self-described…
As a profession, it is incumbent upon us to educate people on what we can do for organizations. Specifically, this means explaining how our work benefits bottom line goals. Part of this is showing and telling people what PR is and isn’t. I’ll begin today with a quick checklist of what…
I’ve been reading Henry Mintzberg’s book, “Managing.” As expected, it’s superb. It’s got me thinking about the things I do each day to run my PR shop. Needless to say, I’ve lots to learn and improve on, but there are a few things that seem to be going right. Based on what…
Don’t let the title of this post fool you. I am not gonna hate on the press release. I think it has utility and is still an important arrow in the quiver of PR peeps (especially when multimedia content is included a la SMR or Multimedia Press Release). That said,…
I thoroughly enjoy eating. It’s one the best activities going. Sometimes snack sized fare is best, sometimes an elaborate meal hits the spot. I recently listened to Tom Peters speak about the growing dominance of “snack sized” internet content. His point, an obvious one to anyone who spends a lot…