Yesterday, Planet Earth played host to two NFL playoff games and the Golden Globes. Lots of peeps were tweeting about these events (I even did when the Bears won). Some – who I cannot begin to comprehend – consta-tweeted them. Who are the consta-tweeters? They are the folks who cannot resist the urge to…
In PR, we talk. A lot. We talk when we have nothing to say. We talk because we see competitors talking. We talk to practice talking. We’ve convinced ourselves that talking IS what we do. Its gotta stop. I’m guilty. You probably are too. Think about the successful campaigns you’ve run….
You love social. Me too. But too much of a good thing is possible. Here are 7 signs you might need time away from social media: When someone says, “size matters” your first thought is about Twitter follower counts. You actually believe that Justin Bieber is more influential than President…
A friend recently asked me about his PR program. His agency is getting him play in traditional media. That’s great. You need that. But, in 2010, you need more. When I started my career PR people chased media. Now we are media. Today PR has to be a centre of…
Charles Bukowski is my favourite author. His writing has this beautiful rawness to it. If you’ve never read Post Office or Women, do yourself a favour and grab both at your local library or bookstore. If you blog, there are two lessons you can learn from Bukowksi: 1) You have to…
NOTE – this piece is cross posted from the FAIT ICI blog, where it was originally published. ————————————————————————————————————————- Chris Anderson, the man behind Wired and ‘The Long Tail’, really likes declaring things ‘dead’. Awhile back he said print media was dead. Then he said the internet was dead. Anderson’s very…
I chatted recently about a few things I wish journalists would stop doing. Got me some bones to pick with bloggers too. Before that though, let’s again reiterate that I know a tonne of smart, cool people who also happen to be bloggers. This post is, by necessity, a generalization….
PR people tend to talk a lot. In fact, to be less polite, we can be REAL big mouths. The more I learn about this game though, the more I realize that listening is the most important part of the profession. Here are 4 reasons PR pros need to listen more: In the era of social…
Social media and the community building it naturally entails means sharing content with your community or prospective members of it. Share well and you have a vibrant, happy community that you can convert for sales, rely on to help you with your biz and count on during a crisis. Share…
Google “social media” and the Wikipedia entry comes up first. It says social media: “are media for social interaction using highly accessible and scalable pubishing techniques. Social media uses web-based technologies to turn communication into interactive dialogues.” But Wikipedia is wrong. Here are 9 ‘awesome’ definitions of social media: The group of…