The position of “community manager” is relatively new. It’s also increasingly important. The person in charge of tending to your online tribe needs to possess certain skills. Obviously writing, the ability to produce multimedia content, comfort with tech, experience, work ethic and intellect matter – as they do for any modern day…
I had some social media guru follow me on Twitter recently. It got me thinking about what that term stands for. I think I figured it out: ‘S’ is for “so so.” At most, this is the quality of advice you will get from the guru if you hire her/him….
Each day I become more convinced that Twitter is the ultimate media relations tool. Here is why: For years, PR people have tried a myriad of tactics to: Get journalists/bloggers to notice them Ensure journalists/bloggers knew that they (the PR pro) knew the journalist’s/blogger’s area(s) of interest and were familiar…
Social media is very much of the here and now. It is the newest of the new. Still, certain figures from the past would have grasped, employed and benefited from these channels were they alive today. Here’s a list of folks from the past that I believe would have harnessed…
I was fortunate to participate in a PR Daily webinar last week on the usage of Flip cams in external and internal communications. Mark Ragan, CEO of Ragan Communications, made an incredibly interesting point in his presentation. He talked about “Communitainment” as one of the keys to success in online…
Twitter can, in fact, do anything. Tonight, the service will get me a date with Eva Mendes. It also can accurately describe and capture the nation’s mood, according to a team of nerds from NorthEastern University. They have developed a form of ‘sentiment analysis’ that looks at keywords from Twitter to map out how happy…
You hear the word “rockstar” a lot today. It is used far too frequently in the PR/marketing world. Todd Defren wants to hire rockstars. Mitch Joel is one (or at least wants you to know someone has called him one). I get why Defren uses this word in ads designed…
Barbie is messing around with Foursquare. CNET reports: With a camera on her chest and an LCD screen on her back, the newest Barbie doll will kick off sales with a Foursquare-powered scavenger hunt in four cities across the U.S. The hunt–which begins Tuesday in San Francisco before heading to…
Swiss watch maker Hublot recently had brand ambassador Usain Bolt compete against 10 kids in a charity event. The event raised 100,000 US Dollars for the foundation bearing Bolt’s name. The Foundation focuses on education, health and development campaigns in Jamaica. Of course, the kids beat the fastest man on…
I saw an amazing doc on former major league baseball pitcher Luis Tiant the other night. It’s called Lost Son of Havana and focuses on his return to Cuba after a 40 + year absence. Watch it if you can. Tiant’s life and career resonated with me. He went through…